Houzz Unveils New Logo Design by Pentagram
Pentagram has created a new logo for Houzz, a globalised ‘inspiration’ website that caters to both homeowners and home improvement professionals such as interior designers and architects.
The design refreshes the architectural “H” of the company’s original logo into an all-new symbol that is constructed with a sloping angle, which the designers claim evokes a modern roofline and therefore “makes the brand synonymous with the home”.
“Our goal for the new design was to create a friendly and memorable logo that clearly connects to our brand as the place that helps you create a home,” says Alon Cohen, Houzz president and co-founder. “We like the simplicity of the new identity, with an instantly recognisable ‘H’ and house.”