Nestlé Drumstick ‘The Mouths’ ID by Luke Lucas

Nestlé Drumstick originated in 1904 at the St. Louis World’s Fair. Peters Drumstick, which was sold by Nestlé to Pacific Equity Partners last year, is a popular Australian brand of ice cream cone. Engaged by agencies Publicis Mojo and Jacky Winter, graphic designer and illustrator Luke Lucas was asked to create a typographic ID and […]
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Concept Logo Design for Qatar Jet Fuel Company

Hungarian graphic designer Sandor Szalay has come up with this identity design proposal for the Qatar Jet Fuel Company (QJet). The logo takes as its starting point the image of a falcon, which is the current symbol of QJet. However, Sandor’s reworking is considerably more bolder and dynamic, and also performs a structural function by […]
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Concept Logo and Packaging Design: ‘Nike Naturals’

Chris Dawson is a graphic design student from New Zealand. This Nike project represents a conceptual design study that Chris completed as part of his Bachelor of Visual Arts degree at the University of Auckland. The academic exercise included drawing up and fabricating an array of collateral material for a new range of Nike eco […]
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Logo Concept for Cristiano Ronaldo: CR7 + Nike

Portuguese footballer Cristiano Ronaldo is one of the best footballers in the world, perhaps second only to world number one Lionel Messi. He is currently the subject of intense transfer speculation, with reports suggesting the Real Madrid player is on the verge of leaving Spain’s La Liga. In the meantime, GOMA, a Portuguese visual communication studio, […]
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Fashion Branding: WE ARE DESIGNADDICTED

DESIGNADDICTED is a German design studio specialising in branding, creative direction and graphic design. The Hamburg-based agency also runs and manages its own fashion label called, “WE ARE DESIGNADDICTED”. Company director Maurice Schilling introduced the clothing line back in 2011 (hence the Roman numerals “MMXI”). The two logos – one for the clothing brand and […]
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Corporate Identity for ‘Eight Films’

Founded by Paweł Jóźwik, Eight Films is a film production company located in the city of Kielce in central Poland. In addition to films and documentaries, the studio also makes commercials and music videos. Warsaw-based graphic designer Bartłomiej Wilczyński was approached to design the company’s formal identity. As a solution, Bartłomiej created a vintage Hollywood-style […]
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Pearlfisher Brands ‘Boutique Gym’: The Library

Pearlfisher has created the brand strategy, naming, identity, interior design, brand experience and communications for The Library, an exclusive private members training club and London’s first ’boutique gym’. The brainchild of training and nutritional specialist Zana Morris, The Library provides a ‘bespoke’ environment for members to train, get nutritional support, relax, enjoy complimentary talks and […]
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