LD Products Reveals New Logo and Package Design

LD Products Reveals New Logo and Package Design

LD Products, said to be one of the largest online retailers of ink cartridges, toner and office supplies in the USA, has introduced a new company logo and package design.

The new look was first announced at a company meeting earlier this year before making its way onto packaging and the company’s website in recent months. A website redesign that fully incorporates the new logo is expected to follow early next year.

“After sixteen years with the same logo, it was time for a fresh look,” says Aaron Leon, CEO and founder of LD Products. “We knew we wanted a simpler, more contemporary design that exemplified the continued growth of the business.”

LD Products’ in-house design team say they found inspiration in well-known brands like Apple and Nike, eventually settling on a logo centred around what they call “four pillars”: Heritage, Product, Expansion and Focus.

“This was a complex project that required translating our history into something modern and exciting,” says Fred Machuca, creative director of LD Products.


Source: LD Products