University of Greenwich Gets New Logo and Branding by RBL

University of Greenwich Gets New Logo and Branding by RBL

Creative agency rbl has rebranded the University of Greenwich, unveiling a new version of its compass logo.

With its campus situated at the Royal Naval College on the banks of the Thames in South London, the university was originally founded as Woolwich Polytechnic in 1890; it later became Thames Polytechnic in 1970, before being rebranded as Greenwich University in 1992.

rbl was appointed in May 2016 to conduct a strategic brand review. The agency says it held confidential conversations with nearly 90 students, staff, partners and employers.

“We took the approach of turning the analogue into digital, using many of the University’s historic assets to create a contemporary and dynamic visual language,” explain the designers. “Starting with a refresh of the existing logo mark, we simplified this to ensure it performed much better in both offline and online applications.”

The identity system also incorporates so-called ‘change lines’, a series of vertical stripe elements that the designers say “reinforce ideas and messages” by holding and framing key images and text.

The revitalised brand is being rolled out internally, first to all academic and professional staff through a series of interactive workshops, and then to students as the new academic year unfolds.