The Clearing Creates Look for ‘Gravity’ Health & Fitness Centre

Branding consultancy The Clearing has designed the look for Gravity, which is said to be the world’s first 6-star health and fitness centre. The agency was responsible for creating the brand proposition, name, visual and verbal identity for the private members’ club located in Singapore that first opened in August 2015. “Our work was founded on […]
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Fortune Magazine Reveals New Logo Design

Famed American business magazine Fortune has revealed an all-new logo. It’s the tenth logo design in the title’s 86-year history. The new mark can already be seen on the publisher’s website, newsletters, and in the completely redesigned magazine, which is hitting newsstands today. The updated nameplate, which is said to have first appeared at the […]
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US Carmaker Buick to Launch New ‘Avenir’ Sub-Brand

US carmaker Buick has announced it is to launch a new luxury sub-brand called “Avenir”. Parent company GM says the move is designed to “grow with the needs of future luxury buyers”. The name “Avenir,” French for “future,” is taken from the concept car unveiled last year. That concept and this year’s Avista coupe concept — […]
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Playwrights Horizons Gets ‘Handwritten’ Identity by Pentagram

Pentagram’s Michael Bierut and his team have designed a new identity for New York-based theatre, Playwrights Horizons. The branding concept centres around a rotating cast of logos, all of which have been handwritten by the playwrights themselves. Each unique logo will therefore be associated with a particular production, and each will be added to an inventory […]
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Kodak Goes Back to the 1970s for New Logo Design

Kodak has refreshed its corporate logo for the first time in 10 years. Created by New York-based studio Work-Order, the new design returns to the 1970s for inspiration. The updated mark is based on the American brand’s first-ever formal “symbol”, namely, a red ‘K’ set against a yellow backdrop, which was designed back in 1971 […]
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European Olympic Committees Unveils New Logo Design

The European Olympic Committees (EOC) has unveiled a new corporate logo at the start of its 45th General Assembly in Minsk. It forms part of a totally revised look for the organisation, which is currently in the midst of a crisis following the arrest of its President Patrick Hickey; the 71-year-old Irishman has been charged […]
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Sullivan Designs School of American Ballet’s New Fundraiser

Branding consultancy Sullivan has created the identity for the School of American Ballet’s (SAB) latest fundraising campaign, SAB in Motion. Each year, SAB trains more than 800 students, which is claimed to be more than any other American school. To continue its mission, SAB recently partnered with Sullivan on a new visual identity, messaging, and communications project to […]
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