Offthetopofmyhead Unveils New Logo Design for Beechdown

Design agency Offthetopofmyhead has refreshed the identity of health and fitness club, Beechdown. Set in three-and-a-half acres of landscaped gardens near Basingstoke, it is said to be the largest privately-owned members club in the region. It currently has three business divisions, namely, health and fitness, meetings and events, and beauty and day spa. John Spencer, Offthetopofmyhead’s […]
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After Hours Creates New Identity for Eyelash Expert, Lananh Le

Design agency After Hours has created the new strategy and identity for eyelash extension artist, Lananh Le. As well as the main logo, other key deliverables included website design, photography art direction, visual language, print materials and packaging. “The new design concept is based on two dimensions, the fact that eyes are central to how […]
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Aston Martin Reveals Name and Logo of New Hypercar

The all-new hypercar being co-developed by Aston Martin and Red Bull Advanced Technologies, formerly identified by its codename AM-RB 001, has now been officially named the Aston Martin Valkyrie. The name – taken from ancient Norse mythology – continues a long tradition of Aston Martin ‘V’ cars that began back in 1951 with Vantage, which was selected […]
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Studio Output Creates Brand Identity for ‘BBC Stories’

Brand consultancy Studio Output has created the identity design for BBC Stories, a new sub-brand of the BBC News channel. As part of an extended ‘news plus’ service, BBC Stories will aim to delve deeper into news content, focusing on what it calls “human stories” that go “beyond the daily news agenda.” “Working with BBC […]
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Pentagram Creates ‘Vintage’ Look for LOROD Fashion Label

Pentagram’s Natasha Jen and team have designed a brand identity for LOROD, a new U.S. fashion brand by Lauren Rodriguez and Michael Freels. The project encompasses the brand’s messaging and art direction of its fashion photography, as well as the design of the website (developed in collaboration Big De Creative). “The name ‘LOROD’ comes from a […]
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Kabuto Noodles Wins Gold for B&B Studio

B&B studio won gold at last night’s DBA Design Effectiveness Awards for its strategy and design work on Kabuto Noodles which launched the new brand into the UK market. In its first year, Kabuto’s sales targets of £100k were smashed by 86% and distribution has increased from 35 stores in 2011 to 3205 in 2015. Today Kabuto is […]
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New McLaren F1 Racing Car Gets Livery Design by The Clearing

Branding consultancy The Clearing has designed the livery for McLaren’s newly-revealed F1 racing car. Donning an orange, black and white look, the car’s graphics are said to have been inspired by McLaren’s history, with their first ever victory in 1968 achieved in a car with distinctive orange livery. McLaren have also decided to name the […]
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