Colorado-headquartered furniture manufacturer FFL Brands has revealed a new name and brand identity for its luxury massage chair lineup. Designed by former Ferrari car designer Ken Okuyama, the M.8LE, M.8 and new R.6 are claimed to be “the world’s most meticulously designed and technologically advanced full-body shiatsu massage chairs”, and will be marketed under the […]
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HighKey, makers of what is claimed to be the best-selling chocolate chip cookie on Amazon, is revealing a brand new look that is described as “bold, witty and fun-loving”. The company’s refreshed logo, packaging and website also features a new tagline, FOMO NO MO’, which is said to reflect “the brand’s playful voice and promise […]
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CJ 4DPLEX, a subsidiary of South Korean cinema chain giant CJ CGV, has revealed new logos for 4DX and its sister brand ScreenX. The entertainment technology firm, which is largely known for constructing and operating multi-sensory 4D cinemas, asserts it has implemented new branding “to increase brand consistency” for both 4DX and ScreenX. Although the […]
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National Gift Card (NGC), which is said to be the world’s largest, most-automated gift card and prepaid card company, has rebranded itself as “NGC”. The Chicago-headquartered business serves clients needing plastic and electronic gift cards, prepaid cards, and the physical and digital fulfilment solutions for these products globally across the U.S., Canada, UK, and Europe. […]
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EBM, one of Pakistan’s largest domestic food manufacturers, has unveiled its first major brand refresh in over 50 years, designed by global branding agency StormBrands. The new identity design launches alongside EBM’s title sponsorship of Ad Asia, the continent’s largest advertising and marketing conference taking place in Lahore this week. Since its establishment in 1966, […]
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The YMCA in Australia has announced it has officially become “the Y” as part of a major brand refresh. Governors from 15 individual YMCAs located across Australia voted to adopt a new brand and new logo when they convened less than two weeks ago at the organisation’s 102nd AGM of the National Council of YMCAs […]
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New organic-based drinks brand OATH has launched in the US complete with logo and packaging by B&B studio. The London-based agency was responsible for creating the brand strategy, naming and visual identity, which has been expressed across the bottle design. Details include a range of bespoke patterns that are deployed across all brand touch-points. Each […]
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