INEOS Automotive Unveils Name and Logo of New Car

INEOS Automotive has announced that its “utilitarian 4×4” will be named ‘Grenadier’ after the Knightsbridge-located pub in which it was conceived, with over 6,000 fans and followers responding to an online poll to choose the car’s name. Founded by billionaire Sir Jim Ratcliffe, reportedly Britain’s third richest man, the new automotive brand aims to manufacture a […]
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Yahoo! Reveals New Logo Design

Internet and email pioneer Yahoo! has revealed a new logo design as part of a major brand overhaul. “Our new look is just a sign of bigger, more important changes in the works,” said the Verizon Media-owned American company in a statement posted on its website. “We’re rolling out a series of new products and […]
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DixonBaxi Rebrands AC Milan

London-based design agency DixonBaxi has rebranded European football giants AC Milan. The refreshed visual identity system, which ties in with the start of the Serie A 2019/20 season, has been developed around the Rossoneri’s famous crest-shaped logo and is further claimed to go “beyond football and borders”. “Fans and footballing gods have been kissing the […]
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Soapsmith Gets New Branding and Packaging by Bulletproof

Design agency Bulletproof has refreshed the logo and packaging for London-based beauty brand, Soapsmith. Originally founded in 2012 by Samantha Jameson, Soapsmith is since said to have developed a ‘cult’ following for its handmade soaps and body care products. The brand’s all-new look is claimed to be centred around a design idea of ‘urban artistry’, […]
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Conservation Society Unveils New Name and Logos

The San Antonio Conservation Society has unveiled a new branding campaign complete with new logo and a name change. “Our name and look may have changed, but our mission hasn’t wavered. When The Society was launched in 1924, our purpose was to preserve historic buildings, objects, places and customs relating to the history of Texas,” […]
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University of Chichester Reveals New Logo Design

The University of Chichester has revealed an all-new logo as part of its 180-year anniversary celebrations. Located in West Sussex, the University has a history dating back to 1839, whereupon it was founded by William Otter, the then Bishop of Chichester. The new logo, meanwhile, is said to draw visual inspiration from the institute’s main […]
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JetSuiteX Debuts New ‘JSX’ Logo and Brand Identity

JetSuiteX has revealed a new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign. Co-founded in 2016 by entrepreneur Alex Wilcox, JSX describes itself as a “hop-on jet service” by offering publicly available charter flights on 30-seat jets from private terminals. The U.S. company currently flies daily out […]
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