Hyundai Reveals Name and Logo of New Car

Hyundai has revealed the name and logo of its new sub-compact SUV: The all-new Kona. The name continues Hyundai’s SUV naming strategy and is derived from the Kona district on the Island of Hawaii, or the Big Island of Hawaii as it is also known. “The island’s energetic image and unique lifestyle matches the all-new […]
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Robot Food Gives Honey Monster Puffs a New Look

Robot Food has completed the repositioning and rebrand of Honey Monster Puffs. The new look comes following a string of changes to the well-known breakfast cereal; these have included a name change (from Sugar Puffs to Honey Monster Puffs); the introduction of a new, less sugary recipe; and the recent acquisition of the Honey Monster […]
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Mark Studio Creates Branding for Charity, ‘Walk Through Walls’

Manchester’s Mark Studio has created the visual identity for Walk Through Walls, a new charity established to help victims of human trafficking. Set up by global law firm Baker & McKenzie and the Thomson Reuters Foundation, the new venture aims to offer practical help to survivors of what is effectively modern slavery. It’s currently recruiting […]
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New Baby Care Label ‘Kit & Kin’ Gets Branding by B&B Studio

B&B studio has created the name, visual identity and packaging for Kit & Kin, a new ‘eco-friendly’ baby care brand co-founded by former Spice Girl Emma Bunton and so-called baby entrepreneur Chris Money. “B&B’s strategy was to create a stylish, contemporary and gender-neutral brand that would appeal to modern parents, while signalling natural eco-friendly performance […]
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Teespring Unveils New Logo and Branding

Online T-shirt platform Teespring has refreshed its logo and branding, with the new look said to have been inspired by its community of users. Founded in the U.S. in 2011 by Walker Williams and Evan Stites-Clayton as a way to simplify the process of selling custom T-shirts, Teespring is often described as the ‘Kickstarter for […]
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Fanta Reveals New Logo and Bottle Design

Soft drink Fanta has been reimagined, resulting in what company bosses are saying is the biggest change to the brand in its history. The transformation will see a new visual identity, the introduction of an asymmetric, spiral bottle and a new recipe for Fanta Orange which is claimed to contain a third less sugar. At […]
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FIBA Basketball World Cup 2019 Logo Unveiled

The official logo of the FIBA Basketball World Cup 2019 has been unveiled at an official ceremony in Shanghai. Drawing its inspiration from the Beijing Opera, the logo features a circular design with a traditional Chinese pattern of two dragons fighting for a pearl. “It showcases the legends of the strongest with the colourful facial make-up […]
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