American film studio Warner Bros. has revealed a new logo with design by Pentagram. The redrawn logo is described as “a refinement and modernisation” of the famous “WB” shield that has been part of the company’s visual identity since its founding in 1923. “As we approached our centennial, we thought it was the right time […]
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SomeOne has rebranded serviced office business London Executive Offices to The Argyll Club. Having changed hands in a £475m deal in 2018, and formerly known by its acronym LEO, the company operates 38 workspaces in some of the most premier locations in London, including in the City, Belgravia, and Mayfair. The new brand symbol is […]
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Politically-centred magazine and website The Atlantic has unveiled a refreshed look that includes a new logo, custom typeface, and redesigned iOS app. The new visual identity is claimed to be the most significant in the U.S. publisher’s 162-year history. The Atlantic wordmark that has consistently topped the magazine in different forms for a century and […]
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Following a call to staffers for submissions of a new version of the Avengers logo, Marvel’s Global Creative Services and Brand & Franchise Management teams have named their finalists. The company’s employees were tasked with re-imagining the famous “A” logo for a chance to be used for an upcoming “consumer products initiative”. Dubbed the “Avengers […]
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American supermarket chain Kroger has revealed its new logo as part of a major brand transformation campaign. Doing away with the old elliptical-shaped enclosure, the refreshed logo is claimed to reflect the company’s “strong, food-rich heritage by retaining the shape and movement of the iconic ‘K’ and ‘G'”. The new design also incorporates the tagline […]
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London-based studio Here Design has created the logo and branding for plant-based restaurant, Farmacy. Having previously worked with the consultancy on brand strategy and visual and verbal identity for its restaurant in London’s Notting Hill, Farmacy returned to Here for its latest expansion, which takes the form of a six-month residency at Chef’s Club Counter […]
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Internet giant Facebook has revealed a new logo design, in an effort to differentiate itself as a corporation from its popular social network app that has come under fire in recent times. The new logotype, which Facebook marketing boss Antonio Lucio says has been “designed for clarity”, uses bespoke typography, rounded corners, open spacing and […]
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