London-based studio Without has created the logo and packaging design for new Asian food label, Kelly Loves. As the brainchild of well-known Korean food entrepreneur Kelly Choi, founder of Kelly Deli and Sushi Daily, the new product has been created “to bring wholesome Asian food to Western supermarket shelves” and to tap into the booming […]
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J.D. Byrider, which claims to be America’s largest so-called “buy here, pay here” car dealership network, has announced a major rebranding. The makeover includes a top-to-bottom redesign of the company’s name, logo, website, and messaging, with the latter also including a new tagline, namely, “Buy. Finance. Drive on.” At the heart of the new brand […]
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Western United FC have revealed their logo and kit design ahead of the club’s debut season in Australia’s premier football league, known as the Hyundai A-League. The club says it consulted with fans “for several months” before eventually selecting a design that adopts the letter ‘W’ as the central design element. “We have listened to […]
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Irish rugby team Connacht has revealed a new logo design as part of a brand refresh. The redesigned logo was officially unveiled during the launch of the 2019/20 Connacht home kit, which also features branding for Australian sportswear label BLK Sport (the kit’s manufacturer) and Irish sports store chain Elverys. “The new logo strongly reflects […]
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The California Prune Board (CPB) has launched “California Prunes”, a new brand – complete with new logo and website – that will promote the state’s famous dried fruit both in the USA and abroad. Originally created in 1952, the CPB actively markets prunes through advertising and PR; it also conducts nutrition research, crop management and […]
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British sports car brand Lotus has revealed the name of its new all-electric hypercar, which is due to start production in 2020. The announcement was made this past weekend at the annual Goodwood Festival of Speed held in West Sussex, England. Dubbed as “the world’s first British EV hypercar”, the model will be called “Evija”; […]
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London-based design agency PB Creative has refreshed the brand and packaging identity for Imperial Leather’s Foamburst shower gel. The latter first arrived on the market a little over two decades ago, with the most recent redesign in 2013. In an effort to set it apart from regular body-wash brands, Imperial Leather recently decided to push […]
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