LD Products Reveals New Logo and Package Design

LD Products, said to be one of the largest online retailers of ink cartridges, toner and office supplies in the USA, has introduced a new company logo and package design. The new look was first announced at a company meeting earlier this year before making its way onto packaging and the company’s website in recent […]
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New Manchester Fashion Institute Gets Branding by Music

Branding and communication agency Music has created the brand for newly established Manchester Fashion Institute, part of Manchester Metropolitan University. The branding project included a brand book complete with guidelines for the Institute, the roll out of the identity across merchandise, prospectuses and the design and development of a responsive website. “Music created the proposition of ‘Fearless […]
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Ragged Edge Creates Identity for Crisps Restaurant – HIPCHIPS

Integrated branding agency Ragged Edge has developed a new brand and visual identity for Hipchips, which is claimed to be London’s first “gourmet crisps restaurant”. Ragged Edge delivered the brand positioning and strategy alongside a visual and verbal identity. The agency was also responsible for creating the packaging and signage. “Ragged Edge’s brand strategy for […]
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Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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WeTransfer Unveils New Logo and Branding

File sending website WeTransfer has rebranded, unveiling a new logo design and shortened name. As well as ditching the word “Transfer” from its moniker, the facelift sees the “we” getting thicker to create a “friendlier effect”, according to WeTransfer creative boss Laszlito Kovacs. The redesign has been carried out by the company’s in-house creative team, […]
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Golden Knights Reveal Name and Logo Design

The Las Vegas NHL franchise has announced it will be known as the Vegas Golden Knights. The official name and logo of the city’s first major-league sports franchise were revealed during a public ceremony at the Toshiba Plaza outside T-Mobile Arena. Drawing on themes associated with knights, the helmet in the team’s logo includes a […]
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Berry Brand Driscoll’s Gets New Identity by Pearlfisher

Pearlfisher has refreshed the logo design and visual identity system for berry brand Driscoll’s. The new logotype uses hand-drawn cursive typography, with the dot over the ‘i’ changing colour within a custom “berry-inspired palette”. The logo’s main green colour has also been updated to make it more natural-looking, while Driscoll’s traditional yellow backdrop has been retained from the previous […]
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