Innovation Quarter Updates Name and Logo

Winston-Salem’s Innovation Quarter has announced new branding, including a redesigned logo, a new interactive website and a simplifying of its name, shifting from Wake Forest Innovation Quarter to Innovation Quarter. Until 2013, the innovation district was named Piedmont Triad Research Park. The name changed to Wake Forest Innovation Quarter in 2013 as a master plan […]
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SYFY WIRE Reveals New Identity Inspired by Comic Books

American cable television channel SYFY has refreshed the branding of its online news and content hub SYFY WIRE. Led by network executives including svp-head of creative Jeff Blackman, vp-design Calvin Chu and design director Ariel Frost, the redesign is the result of a collaboration with creative studio BLOCK & TACKLE (B&T). The New York-based agency […]
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Wealth Management Firm ‘Hightower’ Reveals New Logo

Hightower, a wealth management consultancy with advisory businesses in over 30 states in the U.S., has revealed a fresh brand image and tagline for the $57.4bn company, including a multi-colored logo and message – “well-th. rebalanced.” The updated look is said to be the result of over six months of research and development, and features […]
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Autism Speaks Unveils New Logo Design

Autism Speaks has marked its 15th birthday by unveiling a reimagined visual identity. Founded in 2005 by Bob and Suzanne Wright, the non-profit helps individuals with autism, or autism spectrum disorder, which refers to a broad range of conditions characterised by challenges with social skills, repetitive behaviours, speech and nonverbal communication. The new look – […]
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Thompson Brand Partners Rebrands Cromwell Tools

Industrial tools and equipment supplier Cromwell has been rebranded by Thompson Brand Partners. Founded in 1968, Cromwell is known for its safety, cutting, power and hand tools. It has been part of Grainger since 2015, a $12bn turnover Fortune 500 company based in the USA. Under the helm of a new managing director and revised […]
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Tripadvisor Updates Ollie the Owl Logo

Online travel review giant Tripadvisor has revealed an updated logo as part of brand refresh in what is the American company’s 20th year. Originally founded in 2000, the website currently reaches 460 million unique visitors each month, and features over 700 million reviews and opinions on everything from hotels to restaurants. “Ollie is an icon. […]
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Financial Planning App ‘Multiply’ Rebranded by Ragged Edge

Financial planning app Multiply has revealed a brand new look that has been developed in collaboration with London-based branding agency, Ragged Edge. Claimed to be the first financial planning app to be approved by the UK’s Financial Conduct Authority (FCA), Multiply was created to put “a personal financial advisor in everyone’s pocket” – especially into […]
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