Porsche Gives Cars New Names

The Porsche Boxster and Cayman have been renamed as 718 Boxster and 718 Cayman. The new names for the company’s two-door, mid-engined sports cars make reference to the series of 718 racing cars built during 1957 and 1962. Porsche says it will introduce the 718 Boxster and 718 Cayman “over the course of 2016”. The […]
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Brane Designs New Logo for Football Star, Gareth Bale

London-based creative agency Brane has created the new logo design for football star Gareth Bale. The designers say they were approached to work on the project by sports entertainment agency Anchorfan, as well as by football agent Jonathan Barnett, of Stellar Group, who masterminded Bale’s £86 million move from Tottenham Hotspur to Real Madrid. “We […]
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Offthetopofmyhead Creates New Logo for Nero Glass Design

Design agency Offthetopofmyhead has created a new logo and graphic identity for Nero Glass. The London-based glass company was originally founded in 1955 as a sign-making business but soon moved into the design and production of decorative glass and mirrors. Nero Glass Design now collaborates with artists, architects and interior designers, with noteworthy collaborative projects […]
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New York Auto Show Unveils New Logo, Brand Strategy

The New York International Automobile Show has launched a new logo and brand strategy, marking the most significant change in its visual identity since 2000 when the existing logo was re-designed to mark the new millennium. The 116-year-old New York City event, in 2016, runs from March 25 to April 3 at the Jacob K. […]
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Hyundai Reveals Name and Logo of All-New Electric Car

Hyundai has announced the name of its first dedicated electric vehicle due for launch in 2016: the Hyundai IONIQ. The new car will be made available with electric, hybrid, and plug-in hybrid powertrains – the first car from any manufacturer to package these three powertrain options in a single body type according to Hyundai. “The new car’s name references […]
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Modernist Icon De La Warr Pavilion Gets New Branding

Modernist public building De La Warr Pavilion at Bexhill-on-Sea, East Sussex, has commissioned a new brand identity on the occasion of its 80th anniversary. The new branding will be rolled out during 2016 and aims to reconnect the Pavilion with its roots as a Modernist space for people to experience contemporary art, culture and entertainment. At […]
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999 Design Creates New Visual Identity for Affinity Sutton

Affinity Sutton is a national housing association with 57,000 properties stretching across 120 local authorities in England. Their marketing team approached 999 Design to devise a visual identity for their ‘Shared Ownership’ offering and promote the association’s scheme to help tenants take their first steps onto the housing ladder. “Due to the low awareness and confusing […]
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