G-Force Marketing Solutions Rebrands as Shift

Nine years after U.S. advertising agency G-Force Marketing Solutions was founded, the company has announced a complete rebranding, including a new name, logo, positioning, and website. G-Force Marketing Solutions has become Shift. “Branding, communications, design and media are changing every day. We want to change right along with it,” says CEO Kristi Griggs. “Our new […]
[READ MORE]

Annie Atkins Designs Logo for Dublin

Designer Annie Atkins, known for her work on Wes Anderson’s film The Grand Budapest Hotel, has designed a new logo for the city of Dublin. Think & Son, the consultancy Annie co-founded along with Eoghan Nolan, won a pitch earlier in the year to produce a logo and advertising campaign for Fáilte Ireland (the Irish […]
[READ MORE]

Here Unveils Cookbook Design for Yotam Ottolenghi

Here Design have designed the latest cookbook from British chef, Yotam Ottolenghi. The designers say the challenge was to recreate the experience of Yotam Ottolenghi’s restaurant NOPI in book form. Written with long-time collaborator and head chef, Ramael Scully, the cookbook includes over 100 of the most popular dishes from the Soho-based restaurant. “The book […]
[READ MORE]

Wildlife Conservation Society Gets New Identity by Pentagram

Pentagram’s Michael Bierut and his team have created a new identity for the Wildlife Conservation Society. The designers say the new branding is built around a “friendly and accessible” mark that is designed to appeal to everyone from park visitors to policy makers. The Wildlife Conservation Society currently manages the Bronx Zoo, Central Park Zoo, […]
[READ MORE]

Premm Design Rebrands Unexpected Opera

London-based design agency Premm Design has created the new branding for ‘cabaret opera’ specialist, Unexpected Opera. Originally established in 2007, the theatre group recently approached Premm Design needing a new and improved identity. “After presenting a number of possible approaches, we agreed on a logo that used emoji-like letterforms. These act as shorthand for laughter, […]
[READ MORE]

Pearlfisher Brands New Takeaway Experience for wagamama

High street restaurant wagamama recently appointed brand consultancy Pearlfisher to create their new takeaway experience. Established in 1992, wagamama aims to make Japanese-inspired cuisine accessible for Western consumers. Explaining the consultancy’s approach to the project, which encompassed both brand strategy and design, Mike Beauchamp, Pearlfisher 3D design director, said, “We conducted a full audit of […]
[READ MORE]

Elmwood Creates ‘Foxy’ Branding for Chicken Restaurant, Reys

Global brand design consultancy Elmwood has created the branding for new chicken restaurant concept, Reys. Having opened its first restaurant this month in Cambridge, Reys is positioned at the higher end of the casual dining sector and is said to be inspired by traditional French rotisserie chicken. Elmwood was asked to develop the name and […]
[READ MORE]