Big Fish Reveals New Logo and Packaging for Thomas J Fudge’s

Branding consultancy Big Fish has refreshed the logo and packaging design for British biscuit maker, Thomas J Fudge’s. The London-headquartered agency actually rebranded the over 100-year-old business back in 2012 – repositioning it at the time from “Fudges” to “Thomas J Fudge’s Remarkable Bakery”. The latest update is said to have come about as a response […]
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DuPont Reveals New Logo Design

American chemicals giant DuPont has unveiled a new global brand identity and logo design as part of a company restructuring plan. The U.S. manufacturer, which is famous for having created products such as Kevlar and Teflon, merged in 2017 with the Dow Chemical Company to create DowDuPont. The latter is now scheduled to be split into three independent […]
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Deliciously Ella Gets New Logo and Packaging by Here Design

Here Design has delivered a brand refresh for Deliciously Ella, including a new range of frozen products launched as part of the rebrand. The refreshed packaging for the vegan-friendly ranges incorporates bright hues “reflecting the depth of flavour of the foods within,” which the designers claim will inspire consumers to try new taste profiles and […]
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Football Federation Australia Unveils New Logo Design

Football Federation Australia (FFA) has unveiled a new logo and brand, to promote the whole of football in Australia. The FFA’s current CEO, David Gallop, claims the new look, which has reportedly been two years in the making, signifies football as the game for “all Australians”. “Our new identity opens the way to reposition football as […]
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Barcelona Football Club Reveals New Logo Design

FC Barcelona has unveiled plans to change its crest in order to make the design more digital media-friendly. The new proposal is effectively a mild refresh – an “evolution” and not a revolution according to the club’s bosses. “Since the design was last updated in 2002, the context, society and technology have changed enormously, and […]
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Irish Olympic Brand Gets New Name and Logo

A new name and logo have been unveiled for the National Olympic Committee (NOC) of Ireland with a name change from The Olympic Council of Ireland to Olympic Federation of Ireland. A modernised Olympic crest will also be sported by the Team Ireland athletes for the first time at the Youth Olympic Games in Buenos […]
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Weight Watchers Unveils New Name and Logo

American weight loss brand Weight Watchers has announced a name change that is also accompanied by a new logo as part of a major branding refresh. The business will now be known as simply “WW”, with company CEO Mindy Grossman making the announcement via Twitter yesterday. Although the chief executive did not clarify what the […]
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