eSports Giant ESL Reveals New Logo and Identity

eSports event organiser ESL has revealed a refreshed brand identity, which includes a redesigned logo, bespoke typeface, and the use of a brighter colour palette. Originally founded in 2000, and formerly known as Electronic Sports League, ESL claims to be the world’s largest eSports company and currently operates high profile, branded international video gaming leagues […]
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Pentagram Rebrands Luxury Real Estate Firm, ‘Brown Harris Stevens’

Pentagram has completed the rebranding of Brown Harris Stevens, a real estate company that specialises in luxury properties in New York City, the Hamptons and South Florida. With a history going back to 1873, the company is claimed to be one of the most respected in its industry. In point of fact, the firm’s reputation, […]
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French Football Gets New Logo Following World Cup Win

The French Football Federation has revealed a new logo design for the country’s national side following the team’s victory at the World Cup. With a 4-2 win in Russia against Croatia in the final, Les Bleus secured what is only their second ever World Cup title. And as a result, a new gold star has now been […]
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Pentagram Rebrands Nashville Art Museum

Pentagram’s Austin studio has created an Art Deco-inspired identity for Nashville’s main art museum. The newly named Frist Art Museum was previously known as The Frist Center for the Visual Arts, and was opened in 2001 in what was formerly a U.S. Post office building whose design and architecture dates back to the 1930s. During […]
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Texas State University Reveals New Logo Design

Texas State University has revealed an all-new logo design that utilises the educational institute’s abbreviation TXST. However, the new wordmark will not be replacing the current “Supercat” logo. Created by an in-house marketing team working in collaboration with Texas State Athletics, the university’s official sports department, officials are keen to stress that the new logotype is […]
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World Taekwondo Reveals New Brand and Logo Design

The World Taekwondo Federation (WTF) has rebranded as World Taekwondo, with the organisation’s new brand and logo having being revealed this week at the 23rd World Taekwondo Championships in Muju, Korea. The name change comes as the organisation wants to avoid confusion of its acronym with the offensive slang abbreviation ‘WTF’, which is commonly used […]
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The Partners Brands Alien Discovery Group METI

Branding agency The Partners has created the identity for Messaging Extra-Terrestrial Intelligence (METI), a new organisation that is trying to contact alien life. The METI brand needed to explain what the organisation does, raise awareness of its work and encourage potential audiences to take an interest. “The sector was crowded and filled with repetitive trends. But […]
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