State of Oklahoma Reveals New Logo and Identity

Governor Kevin Stitt and Lieutenant Governor Matt Pinnell have revealed the new logo and branding for the State of Oklahoma. The new look is said to be the result of nine months of work by a volunteer committee consisting of more than 140 creatives, dubbed “OklaX”. “Last summer I invited more than 200 of Oklahoma’s […]
[READ MORE]

Air Partner Reveals New Logo and Identity by StormBrands

Global aviation services group Air Partner has launched a new brand identity created by design agency StormBrands. Having originally started out as a flying school in 1961, Air Partner subsequently expanded to include multiple companies with individual identities, naming structures and cultures including group charter, private jet, freight, air evacuation and safety consulting and training. […]
[READ MORE]

INEOS Automotive Unveils Name and Logo of New Car

INEOS Automotive has announced that its “utilitarian 4×4” will be named ‘Grenadier’ after the Knightsbridge-located pub in which it was conceived, with over 6,000 fans and followers responding to an online poll to choose the car’s name. Founded by billionaire Sir Jim Ratcliffe, reportedly Britain’s third richest man, the new automotive brand aims to manufacture a […]
[READ MORE]

JetSuiteX Debuts New ‘JSX’ Logo and Brand Identity

JetSuiteX has revealed a new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign. Co-founded in 2016 by entrepreneur Alex Wilcox, JSX describes itself as a “hop-on jet service” by offering publicly available charter flights on 30-seat jets from private terminals. The U.S. company currently flies daily out […]
[READ MORE]

Straight Forward Design Brands ‘GoMo’ for Mars in India

Mars Edge, a new business arm of confectionery giant Mars targeting the health and wellness segment, has launched “GoMo” in India, with brand and packaging strategy by Straight Forward Design. GoMo’s first snack range – ‘Dal Crunchies’ – has reportedly been created to help close the nutritional gaps of six- to 18-year-olds throughout the country, […]
[READ MORE]

J.D. Byrider Unveils New Name and Logo as Part of Rebrand

J.D. Byrider, which claims to be America’s largest so-called “buy here, pay here” car dealership network, has announced a major rebranding. The makeover includes a top-to-bottom redesign of the company’s name, logo, website, and messaging, with the latter also including a new tagline, namely, “Buy. Finance. Drive on.” At the heart of the new brand […]
[READ MORE]

Tourism Vancouver Unveils New Logo and Brand

Tourism Vancouver has revealed an all-new ‘compass’ logo as part of a major brand refresh. The new identity is said to have taken over a year to create, with the two-part project including a brand research and strategy element, led by travel and hospitality marketing firm MMGY, and a design phase involving the creation of […]
[READ MORE]