Australia’s Commonwealth Bank Unveils New Logo Design

Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
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YMCA Australia becomes ‘the Y’ – Reveals New Logo Design

The YMCA in Australia has announced it has officially become “the Y” as part of a major brand refresh. Governors from 15 individual YMCAs located across Australia voted to adopt a new brand and new logo when they convened less than two weeks ago at the organisation’s 102nd AGM of the National Council of YMCAs […]
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Port Adelaide FC Reveals 150th Anniversary Logo Design

Australian rules football side Port Adelaide has revealed a commemorative logo ahead of the club’s 150th anniversary in 2020. The logo is set to feature on both the club’s Australian Football League (AFL) and South Australian National Football League (SANFL) jerseys, with the former division host to the club’s senior team (who go by the […]
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Football NSW Unveils New Logo and Brand

Football NSW, the governing body for football in the Australian state of New South Wales, has revealed a new logo and brand, in order “to promote the whole of football in NSW”. The overarching brand strategy and design was developed in partnership with Hulsbosch Design, the official branding agency for Football Federation Australia (FFA). The […]
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Football Federation Australia Unveils New Logo Design

Football Federation Australia (FFA) has unveiled a new logo and brand, to promote the whole of football in Australia. The FFA’s current CEO, David Gallop, claims the new look, which has reportedly been two years in the making, signifies football as the game for “all Australians”. “Our new identity opens the way to reposition football as […]
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Hulsbosch Unveils New Logo and Branding for APN Outdoor

Brand and design consultancy Hulsbosch has created the new logo and identity for APN Outdoor, which is said to be the most established and largest outdoor advertising business in both Australia and New Zealand. To support the brand identity makeover, APN Outdoor and Hulsbosch say they conducted multiple stakeholder interviews with a broad cross-section of internal and […]
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Aussie Carmaker Holden Unveils New Logo Design

At a special business briefing event held at its Port Melbourne design studios, Holden has unveiled an updated logo design as well as a new brand and marketing campaign. The Australian carmaker’s marketing communications manager, Natalie Davey, said the company’s branding was getting an overhaul in order “to reflect a more modern and progressive feel”. […]
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