Exotix Capital Unveils New Name and Logo as Part of Rebrand

Brand writing agency Reed Words has created the new name and brand strategy for developing markets investment bank Exotix Capital, which is relaunching as Tellimer Group. Founded 20 years ago, the London-based company is claimed to be the world’s only fully integrated platform focusing on developing markets, delivering insights, analytics, markets and advisory services. More […]
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U.S. Bank Wells Fargo Unveils New Logo Design

Wells Fargo, the fourth-largest bank in America, has unveiled a refreshed logo and visual identity as part of a new marketing push dubbed “This is Wells Fargo”. Developed in collaboration with advertising agency BBDO-San Francisco, the new publicity blitz follows on from the 2018 “Re-established” campaign and “demonstrates the company’s ongoing progress in building a […]
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Mastercard Drops Name from Logo Design

Mastercard has announced that it is dropping its name from its logo “in select contexts”, as the famous credit card brand readies for a digital future where physical cards may not be so prevalent. The interlocking red and yellow circles, referred to by the company as the “Mastercard Symbol”, will now stand on its own […]
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Bank of America Reveals New Logo Design

Bank of America has unveiled a refreshed logo design as part of a major new rebranding effort. Currently the second largest banking institution in the U.S., and also part of the country’s so-called “Big Four”, the company’s new positioning is focused on the question, “What would you like the power to do?” Accompanying the new […]
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Greenspace Rebrands Danish Mortgage Provider, ‘Totalkredit’

Greenspace has completed the rebrand for Danish mortgage giant Totalkredit, one of Denmark’s biggest banks. Owned by Nykredit, the business currently provides mortgage loans to nearly 40% of Danish home owners through a network of around 60 local and regional banks. “Totalkredit had successfully enabled Danish customers to own a home through their local banks since […]
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State Bank of India Reveals New Logo Design

State Bank of India, said to be India’s largest banking and financial services provider, has unveiled its new brand identity, designed to position SBI as a “modern, progressive bank, ready to meet the financial needs of all Indians.” SBI’s senior management and the SBI brand marketing team, led by Dinesh Menon, collaborated with the founding […]
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FutureBrand Designs New Logo and Branding for NatWest

Design agency Futurebrand has this week unveiled new brand identities for the RBS Group’s two key customer-facing brands – NatWest and Royal Bank of Scotland. For the former, the new logo harks back to the three arrowheads symbol that was adopted as the bank’s official mark towards the end of the 1960s. “Creatively, NatWest has […]
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