Bank of America Reveals New Logo Design

Bank of America has unveiled a refreshed logo design as part of a major new rebranding effort. Currently the second largest banking institution in the U.S., and also part of the country’s so-called “Big Four”, the company’s new positioning is focused on the question, “What would you like the power to do?” Accompanying the new […]
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Greenspace Rebrands Danish Mortgage Provider, ‘Totalkredit’

Greenspace has completed the rebrand for Danish mortgage giant Totalkredit, one of Denmark’s biggest banks. Owned by Nykredit, the business currently provides mortgage loans to nearly 40% of Danish home owners through a network of around 60 local and regional banks. “Totalkredit had successfully enabled Danish customers to own a home through their local banks since […]
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State Bank of India Reveals New Logo Design

State Bank of India, said to be India’s largest banking and financial services provider, has unveiled its new brand identity, designed to position SBI as a “modern, progressive bank, ready to meet the financial needs of all Indians.” SBI’s senior management and the SBI brand marketing team, led by Dinesh Menon, collaborated with the founding […]
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FutureBrand Designs New Logo and Branding for NatWest

Design agency Futurebrand has this week unveiled new brand identities for the RBS Group’s two key customer-facing brands – NatWest and Royal Bank of Scotland. For the former, the new logo harks back to the three arrowheads symbol that was adopted as the bank’s official mark towards the end of the 1960s. “Creatively, NatWest has […]
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Pentagram ‘Simplifies’ Mastercard Logo and Identity

Pentagram has updated the logo and identity design of Mastercard, whose red and yellow intersecting circles are arguably one of the world’s most recognised brands. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the new identity aims to bring simplicity and clarity with an added emphasis on the interlocking circles, and is optimised […]
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Mr B & Friends Rebrands Principality Building Society

Creative agency Mr B & Friends has designed the new brand proposition and identity for Principality Building Society. Established in 1860, and now with over 500,000 members, its savers and borrowers, Principality is said to be the largest mutual building society in Wales. However, the Society felt that consumers’ needs were changing and subsequently engaged […]
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Middle East Banking: Al Mal Capital

Al Mal Capital is a Middle East investment consultancy firm, licensed and regulated by the Central Bank of the United Arab Emirates and headquartered in Dubai. The business moniker is a derivative of the Arabic term “Bayt al-Māl”, which literally translates to “House of Money” or “House of Wealth”. The latter was a key financial […]
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