New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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Water Brand ‘Oxigen’ Unveils New Logo and Packaging

Water brand Oxigen has revealed an all-new look complete with an overhauled logo as well as refreshed packaging design. Originally launched in Southern California in November 2015, Oxigen water is loaded with 100 times more oxygen than regular water through the use of a proprietary O4 oxygen molecule that comes in liquid form, and which it […]
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Taxi Studio Helps Coca-Cola Rebrand Minute Maid

Taxi Studio has worked with the the global design team at Coca-Cola to create a new visual identity system for juice brand, Minute Maid. The design studio was briefed to draw together the beverage company’s current range of over 1,000 juices into a single identity, while also enabling the range to expand in the future. […]
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Coca-Cola Launches New ‘One-Brand’ Packaging

In a move that will extend the company’s “One Brand” global marketing strategy to packaging, Coca-Cola has announced the launch of new graphics that use one visual identity system featuring “Coca-Cola Red” as a unifying colour across the trademark. The “Red Disc”, described as the signature visual element of the new “Taste the Feeling” global […]
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Studio–JQ Brands NYC’s the Daily Grind Coffee Co.

Located in the Financial District of Lower Manhattan, Daily Grind Coffee Co. is a New York bred purveyor of artisanal coffee and grab-and-go pastry foods. All of the coffees are certified Fair Trade Organic and roasted locally in Brooklyn, while the accompanying food, pastry, and other edibles are made in-house, or sourced from other small, locally-owned […]
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Union Hand-Roasted Coffee Gets New Look from Studio Output

Studio Output has created a new brand identity for direct-trade coffee brand Union Hand-Roasted Coffee. The new look is aimed at repositioning the brand as a more premium offering. “There was a desire to simplify and reduce the visual elements, and ambition to communicate a sense of quality,” explain the designers. “To communicate quality and […]
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Brandhouse Reveals New Packaging and Identity for Tango

Brandhouse, part of Hangar Seven, has redesigned the packaging and updated the identity of British soft drink brand, Tango. Working with Britvic Soft Drinks on the brand’s rejuvenation, Brandhouse says the design builds on Tango’s 60 year history and the repositioning will reengage “emotionally with young adults.” The new packaging redesign sees Brandhouse return to […]
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