Name and Logo Unveiled for David Beckham’s MLS team

Football icon David Beckham has officially revealed the name and logo design of his Major League Soccer team. Set to debut in the 2020 season, the team will be called Club Internacional de Futbol Miami – or Inter Miami CF for short. The name celebrates Miami as “a truly global location that welcomes and embraces […]
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William & Mary Athletics Unveils New Logo Design

The College of William & Mary, which is the second oldest university in America, has unveiled a refreshed brand, including an all-new set of logos, for its athletics department. The intention behind the redesign is to align the sports department’s visual identity more closely with the university’s main logo and branding. As such, the previous […]
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‘Hello Finch’ Launches with Logo by Studio Blackburn

Creative agency Studio Blackburn has designed the logo and identity for new brand and marketing collective, Hello Finch. The brainchild of Jemima Bird, Hello Finch is being described as a “consultancy group” which brings together the expertise of a roster of collaborators that includes, among others, Butterfield Harris, Third City, Forever Beta, Public Inc, and, of […]
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Lufthansa Reveals New Logo and Branding

German airline Lufthansa has officially revealed its new brand design. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, the company officially presented a Boeing 747-8 and an Airbus A321 with the new design. “Lufthansa has changed and is more modern and successful than […]
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SomeOne Creates ‘Bird Box’ Branding for Student Roost

SomeOne has created a new consumer brand for one of the UK’s largest providers of purpose-built student accommodation. The agency says it worked closely with the Birmingham-headquartered business to help develop a new position, a new approach and a new name – Student Roost. “Everyone deserves a comfy bed, great facilities and an all-round excellent […]
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Pemberton & Whitefoord Unveils New Look for Nevsky Sugar

London-based design agency Pemberton & Whitefoord LLP has created the new logo and packaging for Nevsky Sugar Petersburg, which is said to be one of the leading brands in the Russian sugar market. Since 1996, the company has been a manufacturer and exporter of consumer sugar products. P&W’s brief from the company’s Commercial Director was […]
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Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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