Lufthansa Reveals New Logo and Branding

German airline Lufthansa has officially revealed its new brand design. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, the company officially presented a Boeing 747-8 and an Airbus A321 with the new design. “Lufthansa has changed and is more modern and successful than […]
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SomeOne Creates ‘Bird Box’ Branding for Student Roost

SomeOne has created a new consumer brand for one of the UK’s largest providers of purpose-built student accommodation. The agency says it worked closely with the Birmingham-headquartered business to help develop a new position, a new approach and a new name – Student Roost. “Everyone deserves a comfy bed, great facilities and an all-round excellent […]
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Pemberton & Whitefoord Unveils New Look for Nevsky Sugar

London-based design agency Pemberton & Whitefoord LLP has created the new logo and packaging for Nevsky Sugar Petersburg, which is said to be one of the leading brands in the Russian sugar market. Since 1996, the company has been a manufacturer and exporter of consumer sugar products. P&W’s brief from the company’s Commercial Director was […]
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Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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Offthetopofmyhead Designs Logo for Green Bird Communications

Offthetopofmyhead has designed a logo for digital marketing consultancy Green Bird Communications. The consultancy was founded by marketing, communications and PR consultant Clare Dorey, and journalist and writer Lucy Mason. Green Bird claims to create marketing tools that help businesses achieve a strong digital presence and to “fly online”. Headquartered in Surrey, the company’s name […]
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Seattle Seahawks Unveil New Alternate Logo Design

American football team the Seattle Seahawks have revealed an all-new alternate logo design. Created by a graphic designer Kevin McCoy, the design process for the new logo is said to have taken over two months, and included several rounds, multiple revisions and a total of 36 logo proposals. “The first round was nothing but exploration […]
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Harmony Extracts Turns to Pentagram for New Look

Pentagram has created the identity and packaging for Harmony Extracts, a new cannabis business based in Denver, Colorado, which is one of the nearly 30 U.S. states where marijuana has now been legalised. During the preliminary research phase of the project, Pentagram’s designers even travelled to Denver to survey several marijuana dispensaries. “Half of the […]
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