Carter Wong Rebrands Protean Electric

Electric automotive technology company Protean Electric has unveiled a new logo and identity designed by London-based studio Carter Wong. The agency was first approached by Protean back in 2017, as the business sought to overhaul its identity that was deemed to be lacking “structure and clarity”. “The previous visual identity was a little tired and had struggled […]
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New Sports Anti-Doping Body ‘ITA’ Reveals Logo Design

Following approval from its Foundation Board led by former French Sports Minister Valérie Fourneyron, the International Testing Agency (ITA) has revealed the logo and slogan, “Keeping Sport Real”, which together will form the cornerstone of its brand identity. Headquartered in the Swiss city of Lausanne, ITA is a newly-formed not-for-profit body that aims to provide anti-doping […]
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GB Basketball Gets New Look by Mr B & Friends

GB Basketball has unveiled a completely refreshed logo and identity ahead of the basketball World Cup. As well as being the national team for Great Britain, GB Basketball also serves as the organising body for the sport in Britain, covering national team players from the age of 16 through to senior teams. However, the organisation […]
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Denver Nuggets Reveal New Logo and Uniforms

The Denver Nuggets have unveiled an evolved brand identity that includes five different logos, a new colour palette, and three updated uniforms. The new marks and apparel, designed by Nuggets staffers in conjunction with Nike, are claimed to visually acknowledge the American basketball team’s past, and form part of a rebranding effort that is described […]
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Studio Blackburn Rebrands the Canal & River Trust

Creative agency Studio Blackburn, part of the newly-formed Hello Finch network, has designed a new brand identity and logo for the Canal & River Trust, a charitable organisation dedicated to looking after waterways across England and Wales. Centred around a new brand positioning of ‘Making life better by water’, the chief element of the refreshed identity is an […]
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Canadian Airline WestJet Unveils New Logo and Livery Design

WestJet – said to be Canada’s second largest air carrier – has unveiled a new logo and livery design. In terms of the refreshed logo, the font has been updated to Bliss, to give the WestJet wordmark “a more uniform and current style”. The logo also now uses a single colour to soften the regional […]
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Lambton College Reveals New Logo Design

Lambton College, an applied arts and technology college in Ontario, Canada, has officially launched a new brand and logo, with the refreshed identity said to be the culmination of nearly two years of consultation and research. College president and CEO Judith Morris discussed the new brand and the collaborative, research-guided process that led to the […]
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