Alaska Airlines Unveils New Logo and Branding

Alaska Airlines has unveiled its first major brand change in 25 years. The new look was introduced on a newly painted Boeing 737-800 and will subsequently be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet. The most visible changes to the brand are the wordmark, the Eskimo […]
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Lippincott Rebrands Love Publisher YourTango

YourTango, a publisher “focused on love and relationships”, has unveiled a re-branding. Shortly before Christmas it relaunched its website with a new visual identity developed by global creative consultancy, Lippincott. The odd heart-shape in the original logo has been replaced by a script logo that “speaks to the genuine, insightful and empathetic content the brand […]
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Moving Brands Creates New Identity for Mojo Networks

Mojo Networks, formerly known as AirTight Networks, has announced its corporate rebrand. The cloud-managed Wi-Fi solutions company turned to global creative agency Moving Brands to carry out the identity refresh. “Mojo did not want to adhere to the zeitgeist of technology branding, so we began crafting an approach that challenged conventions – something that Mojo […]
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Hyundai Reveals Name and Logo of All-New Electric Car

Hyundai has announced the name of its first dedicated electric vehicle due for launch in 2016: the Hyundai IONIQ. The new car will be made available with electric, hybrid, and plug-in hybrid powertrains – the first car from any manufacturer to package these three powertrain options in a single body type according to Hyundai. “The new car’s name references […]
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Logo for 2016 NATO Warsaw Summit Unveiled

Secretary General Jens Stoltenberg, together with Polish Foreign Minister Witold Waszczykowski have this week unveiled the official logo for the NATO summit in Warsaw which will take place on 8-9 July next year. The design, unveiled during the two-day NATO Foreign Ministers meeting, includes a modern depiction of the famous Mermaid of Warsaw, the emblem […]
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thyssenkrupp Unveils New Brand Identity

German engineering conglomerate thyssenkrupp has revealed a new brand identity. The redevelopment of the brand reflects the transformation of the Essen-based technology company to a diversified industrial group. “thyssenkrupp has changed in recent years. We are a different company today. We have become more diversified and as a result more stable,” says Dr. Heinrich Hiesinger, […]
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Bugatti Reveals Name and Logo of New Super Car

The next Bugatti is to be called Chiron. It will be named after Louis Chiron, a racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s. His name is more closely connected with the history of Bugatti than any other racing driver. The world premiere of the […]
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