DS.Emotion Unveils Rebrand for Silverstone

DS.Emotion has created a new visual identity for motorsport venue Silverstone, as part of a rebrand, which the design agency says “aims to align the brand with innovation”. The new branding includes a revised speedmark logo, which was originally launched back in 2001 having been designed by Carter Wong. “Silverstone has retained the brands speedmark […]
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The Clearing Creates New Visual Identity for Ascot

The Clearing has designed the new visual and verbal identity for Ascot, the famous British racecourse and home of Royal Ascot. While attracting some of the world’s finest horses and jockeys, Ascot was nevertheless struggling to make further inroads into the consumer leisure market. Royal Ascot, the racecourse’s flagship summer occasion, was overshadowing its regular race meetings. […]
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Coley Porter Bell Gives Border Biscuits a New Look

Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help make it more competitive in the […]
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The Heritage Motor Centre Reveals New Name and Logo

The Heritage Motor Centre, home to the British Motor Industry Heritage Trust, has announced a number of new changes. The world’s largest collection of historic British cars is re-branding the name of its venue at Gaydon to the British Motor Museum, and undertaking a major refurbishment of its Museum this winter as well as unveiling […]
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Firedog Rebrands British Horseracing Authority

The British Horseracing Authority (BHA) has officially introduced a new logo and corporate branding which will be rolled out across the entire organisation in a phased manner. The new branding was carried out in conjunction with London-based design agency Firedog Creative as part of a website redesign project. The new logo design features more prominently […]
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Barbour and Land Rover Launch New Fashion Brand

Barbour and Land Rover have announced their first clothing collaboration for Autumn Winter ‘14. This is the first time that the two brands have officially collaborated. The result is a range of men’s and women’s apparel collaboratively designed and developed by two British brands forming: ‘Barbour for Land Rover’ collection. Said to be inspired by […]
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Branding and Packaging for Fish Brand, ‘RR. Spink & Sons’

Scottish smoked fish brand and Royal Warrant-holder RR. Spink & Sons has unveiled a range of new-look packaging across its range, designed by UK branding and design specialists Good. RR. Spink and Good’s new design showcases the premium positioning of RR. Spink – which has been smoking fish since the 1700s, and holds a Royal […]
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