Audi Introduces New Car Naming System

Audi is adopting a new naming system across its car range that will see model designations being linked to power output instead of engine capacity. While the general names of the model series – from Audi A1 to Audi Q7 – will remain unchanged, combinations of two numbers will replace the various type designations previously used. […]
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Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
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Hyundai Reveals Name and Logo of New Car

Hyundai has revealed the name and logo of its new sub-compact SUV: The all-new Kona. The name continues Hyundai’s SUV naming strategy and is derived from the Kona district on the Island of Hawaii, or the Big Island of Hawaii as it is also known. “The island’s energetic image and unique lifestyle matches the all-new […]
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Aston Martin Launches New ‘AMR’ Performance Brand

Aston Martin has chosen this year’s Geneva motor show to launch AMR – a new performance sub-brand that company bosses say will strengthen the connection between its road and race cars. Akin to AMG and Mercedes, AMR derivatives are now being planned for every core model in the Aston Martin range; these will also include […]
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New Car Marque Launched in Geneva

A new car marque has been launched this week at the 2017 Geneva Motor Show. Famed Italian coachbuilder Italdesign has revealed not only a new sports car design, but also a new badge, under which the said car will be produced and marketed. The ultra-exclusive Zerouno supercar, which is limited to a production run of just […]
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Aston Martin Reveals Name and Logo of New Hypercar

The all-new hypercar being co-developed by Aston Martin and Red Bull Advanced Technologies, formerly identified by its codename AM-RB 001, has now been officially named the Aston Martin Valkyrie. The name – taken from ancient Norse mythology – continues a long tradition of Aston Martin ‘V’ cars that began back in 1951 with Vantage, which was selected […]
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NextEV Launches New Electric Car Brand – ‘NIO’

Eelectric car company NextEV has unveiled a new sub-brand, NIO, at a special launch event at the Saatchi Gallery in London. The Chinese-backed carmaker simultaneously revealed an all-new electric supercar, the NIO EP9, which is claimed to have set a new lap record at the Nürburgring Nordschliefe to become the fastest electric car in the […]
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