Pentagram Rebrands The Heart & Stroke Foundation of Canada

Pentagram’s Paula Scher has designed a new identity for The Heart & Stroke Foundation of Canada, a national charity with the mission to prevent heart disease and stroke. The identity centres on a logo design that pairs the graphic icons of a heart and a stroke, which also reflects the new focus on the organisation’s […]
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Automotive Charity ‘Ben’ Reveals New Brand and Logo

Automotive charity Ben has unveiled its refreshed brand identity that includes a new logo and website. Before carrying out the rebrand, the not-for-profit organisation says it undertook “extensive” qualitative and quantitative research which showed that the organisation was not reaching as much of the industry as it could. Additionally, there were still a number of people […]
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Brand Union Unveils Identity for Race Against Dementia

Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Motivated by the diagnosis of his wife Helen, Sir Jackie’s foundation, which has just launched, is aimed at funding research towards a cure for dementia while also searching for preventative medicine. WPP’s global brand strategy and […]
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Branch Designs Logo and Identity for Forever Hope Foundation

Design studio Branch has created the logo for charity startup Forever Hope Foundation, which works in partnership with different charities and organisations, running gala style events to benefit their specific causes. The two key elements of the identity are the logo and strapline, with the former combining an “H” with an infinity symbol enclosed within […]
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Magpie Studio Rebrands the Roundhouse Theatre

Magpie Studio has rebranded the Roundhouse, a young persons charity and also a performing arts and concert venue. Located at a Grade II listed former railway engine shed in London’s Camden, the organisation this year marks 50 years as a venue and ten years as a charity. Magpie was appointed towards the end of last […]
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Pentagram Designs ‘Flexible’ Logo for Art UK

Pentagram’s Marina Willer has designed a new visual identity for Art UK, a charity that exists to record and showcase all the art owned by the UK in all of its public collections. The UK is said to have one of the world’s largest public art collections with 212, 732 artworks by 38,370 artists displayed throughout 3,261 venues in […]
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Industry Creates New Logo for the Institute of Advanced Motorists

The Institute of Advanced Motorists is to be known as IAM RoadSmart, following a brand positioning and identity review carried out by global brand consultancy, Industry. The IAM is a UK charity offering a range of nationally recognised driving courses, including the Advanced Driver qualification and re-education courses for local authorities and police forces. The […]
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