Pearlfisher Designs Branding and Packaging for Cadbury ‘Glow’

Mondelēz International, in collaboration with Pearlfisher, Air Innovation and Multi Packaging Solutions, has created Cadbury Glow, a new ‘premium’ gifting range. Pearlfisher’s work spans brand strategy, brand architecture, brand identity and graphic packaging design. Rory Fegan, Pearlfisher’s brand strategy director commented, “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As […]
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Bulletproof Creates New Look for Chocolate Brand, ‘Freia’

International brand design agency Bulletproof have created a new masterbrand identity and packaging design for Norwegian chocolate brand Freia, as part of a complete ‘brand world’ review. Following a meeting with three rostered design agencies, Bulletproof was appointed by Freia brand owner Mondeléz, in Spring 2013. Launched in 1898, the Freia brand portfolio has grown […]
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Rebranding Concept for M&M’s

Graphic designer Nicole Garcia has come up with this branding and packaging concept for M&M’s, the colourful button-shaped, chocolate-filled sweets made by US confectionery giant Mars. Raised in Colombia, Nicole currently lives in New York where she is pursuing a bachelor’s degree in Communication Design at the Pratt Institute. The avid jewellery maker developed the […]
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Springetts Redesigns Monty Bojangles

August will see the relaunch of the Monty Bojangles range of chocolate truffles with new packaging created by Springetts Brand Design Consultants. The designers say the brief for the current range of six products was to reassess the existing brand to visually communicate a more coherent and engaging brand story, and to establish the brand’s […]
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Pearlfisher Creates Branding and Packaging for ‘Legit Organics’

Pearlfisher New York has created the brand strategy, identity, packaging and visual language for new confectionary brand, Legit Organics. Pearlfisher says the challenge was to create a visual identity that “challenges the perception of organic confectionery.” Hamish Campbell, creative director of Pearlfisher comments, “The standard in organic confectionary has always been about compromise: worthy not […]
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Pearlfisher Creates New Look for Single Serving Desserts

Pearlfisher’s New York office has created the brand strategy, identity, packaging, and website design for Just Enough of a (Very) Good Thing, a new single serving dessert offering for adults. Just Enough of a (Very) Good Thing comes in six flavours, including Key Lime, Chocolate & Vanilla, Tiramisu and Lemon Cream. In a category where […]
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Branding and Packaging Design for ‘ChocoHoney’

ChocoHoney is a gourmet chocolate producer located in the city of Sorocaba, in São Paulo, Brazil. Established in 2006, the company specialises in making luxury artisanal chocolate for both private and corporate customers. In 2011, the chocolate house turned to Sorocaba-based agency Momm Comunicação to help reformulate and revise its branding and positioning. Graphic designer […]
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