Pearlfisher Creates New Look for Single Serving Desserts
Pearlfisher’s New York office has created the brand strategy, identity, packaging, and website design for Just Enough of a (Very) Good Thing, a new single serving dessert offering for adults.
Just Enough of a (Very) Good Thing comes in six flavours, including Key Lime, Chocolate & Vanilla, Tiramisu and Lemon Cream. In a category where the design aesthetic is traditionally over indulgent and uses dark, sensual cues, the design for Just Enough of a (Very) Good Thing is light and more ingredient focused.
The designers say the illustrated logotype and packaging design emphasises the handcrafted aspect of the desserts. This same style is extended to the design of the website.
Hamish Campbell, creative director at Pearlfisher comments: “Bursts of colour are used to emphasise flavour and taste. The coloured tags on pack work to differentiate flavour as well as highlighting the thought and care that has gone into the making of each dessert. The ‘J’ of the logotype has been designed as a spoon, emphasising the moment of taste sensation when you enjoy a Just Enough of a (Very) Good Thing dessert.”