Robot Food Rebrands Freaks of Nature to ‘Over The Spoon’

British free-from pudding brand Freaks of Nature has re-launched as “Over The Spoon”, with the new look created by Robot Food. Originally launched in 2017 by Cardium Products as the UK’s only dedicated manufacturer of free-from puddings, Freaks of Nature was created in response to the growing opportunity in the plant-based and free-from space. In […]
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Mr Kipling Gets Redesigned by Robot Food

Leeds-based branding agency Robot Food has tweaked the logo and packaging for cake manufacturer, Mr Kipling. Although a household name in the UK as a result of its famous “exceedingly good cakes” television adverts, Mr Kipling is relatively unknown internationally. “It was clear there was a great opportunity in both the US and Australia for […]
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Pentagram Brands New Concept Store for Baskin Robbins

Pentagram has created the name, visual identity and packaging for a new Baskin Robbins ‘concept store’ in Asia. The famous American ice cream chain was first launched in South Korea back in 1985 by Seoul-based food conglomerate SPC Group (SPC), which currently runs over 2000 ice cream and donut stores across the country. SPC’s latest […]
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Robot Food Brands New Frozen Food Entrant – ‘Gourmade’

Leeds-based branding agency Robot Food has created the new positioning, identity and packaging design for Gourmade – a new ‘frozen from fresh’ ready meal brand that its founders Jo and Glenn Devenish claim will “take frozen foods into the 21st century”. So far, the range offers seven main meals, five sides and three desserts. Main meals include […]
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Smith&+Village Rebrand Booths’ Cakes and Puddings

Branding agency Smith&+Village has redesigned Booths’ own label range of puddings and cakes. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but company bosses wanted to migrate the products to the Booths branding, while maintaining the “positive associations” with Waterfields. The designers at Smith&+Village […]
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Springetts Redesigns Gü

Gü has relaunched its portfolio of desserts with designs by Springetts Brand Design Consultants. The agency says Gü had become the victim of copycats globally and so the current design no longer gave them the distinction on shelf and, in a more competitive market, failed to convey the experience of the Gü brand. The new look […]
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Chef Damien Transforms DS Car Logo into Chocolate Dessert

Chef Damien, co-founder of the website 750g, has created an original Easter pastry which is said to have been inspired by the “olfactory identity” of Citroën’s DS sub-brand. Consisting of a cardamom and ginger biscuit topped with a dome of chocolate in which citrus fruits are inserted, the “DéeSse” is claimed to echo the scent diffused […]
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