Lippincott Celebrates 75 Years of Historic Logo Design

When J. Gordon Lippincott, an engineer by training, joined forces in 1943 with Walter Margulies, an architect, the now-famous duo’s vision was to make their mark through experience and product design. Together they designed hotel restaurants, changed the silhouette of typewriters, crafted the interior of the U.S. Navy’s first nuclear submarine and architected the famous […]
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Taxi Studio Helps Coca-Cola Rebrand Minute Maid

Taxi Studio has worked with the the global design team at Coca-Cola to create a new visual identity system for juice brand, Minute Maid. The design studio was briefed to draw together the beverage company’s current range of over 1,000 juices into a single identity, while also enabling the range to expand in the future. […]
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Fanta Reveals New Logo and Bottle Design

Soft drink Fanta has been reimagined, resulting in what company bosses are saying is the biggest change to the brand in its history. The transformation will see a new visual identity, the introduction of an asymmetric, spiral bottle and a new recipe for Fanta Orange which is claimed to contain a third less sugar. At […]
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Coca-Cola Launches New ‘One-Brand’ Packaging

In a move that will extend the company’s “One Brand” global marketing strategy to packaging, Coca-Cola has announced the launch of new graphics that use one visual identity system featuring “Coca-Cola Red” as a unifying colour across the trademark. The “Red Disc”, described as the signature visual element of the new “Taste the Feeling” global […]
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Poster Design for Coca-Cola’s ‘Athletes’ Campaign

The poster campaign “Athletes” celebrates the Olympic movement and its universal spirit, says Coca-Cola. It aims to show the positioning of the Coca-Cola brand as a part of youth culture with a focus on the peaceful interaction of different cultures and peoples. The campaign was designed to be both eye-catching and vibrantly colourful, and it […]
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Coca-Cola and Blank You Very Much Launch Design Contest

News of another design competition for all our readers. This time it’s Coca-Cola® going down the crowdsourcing route with Blank You Very Much (BYVM). The two have partnered together and issued a t-shirt design challenge. The prize on offer is $5,000. The winning design will be judged by BYVM users alongside a select judging panel. […]
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