Robot Food Unveils New Look for Cadbury Mini Rolls

Cadbury Mini Rolls are said to be the original Mini Roll and have been featured on supermarket shelves since 1962. However, dozens of copycat brands have jumped on the success of the vanilla crème-centred Cadbury Mini Rolls and followed with their own variants. Premier Foods say they wanted to make Cadbury Mini Rolls more impactful […]
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Pearlfisher Creates New Look for ‘NibMor’ Dark Chocolate

NibMor was founded by two nutritionists with a love for dark chocolate, who wanted to promote the health benefits of chocolate as part of an active lifestyle. The challenge for NibMor was how to create a cohesive brand message that was enticing to consumers, expressing their healthy point of difference in a desirable way. Pearlfisher […]
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Aesop Creates Logo and Packaging for ‘Oh Fudge!’

Branding agency Aesop has created new packaging for Bristows Oh Fudge! that it says helps brings to life the flavour variants. The agency also came up with the brand name – ‘Oh Fudge!’; the strapline – ‘A match made in Devon’ plus back-of-pack stories for each flavour. “Caramel & Sea Salt; Chilli & Chocolate and […]
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Rebranding Concept for M&M’s

Graphic designer Nicole Garcia has come up with this branding and packaging concept for M&M’s, the colourful button-shaped, chocolate-filled sweets made by US confectionery giant Mars. Raised in Colombia, Nicole currently lives in New York where she is pursuing a bachelor’s degree in Communication Design at the Pratt Institute. The avid jewellery maker developed the […]
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Pearlfisher Creates Branding and Packaging for ‘Legit Organics’

Pearlfisher New York has created the brand strategy, identity, packaging and visual language for new confectionary brand, Legit Organics. Pearlfisher says the challenge was to create a visual identity that “challenges the perception of organic confectionery.” Hamish Campbell, creative director of Pearlfisher comments, “The standard in organic confectionary has always been about compromise: worthy not […]
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Identity Design for Chocolate Brand, ‘El Árbol del Cacao’

El Árbol del Cacao is an online chocolate store headquartered in Barcelona, Spain. The main logo serves as a visual reference to the cocoa pod and also functions as a stamp. The graphic system takes cues from textile designs from Ghana and Ecuador, places of origin of the brand’s raw material. Of Japanese-Brazilian heritage, Barcelona-based […]
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Identity Design for Surup Cafe

Moscow-based graphic designer Sergey Parfenov has designed this logo and identity design for Surup Cafe. The cafe and confectionery shop is located in the city of Hamburg and is actually owned and operated by the Bäckerei Happ chain, a family bakery business founded in 1946 in Germany’s Fulda district. The decidedly pink-coloured identity helps bring […]
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