Hyundai Reveals New Logo and Identity

Korean car manufacturer Hyundai has revealed a refreshed logo design as part of a new-look identity kit. Designed by Creative Works, the company’s in-house branding agency, the updated “H” signet does away with the 3D metallic effect of the old logo and adopts a ‘flat’ look instead. Additional details include the introduction of a bespoke […]
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Virgin V Festival Gets New Logo and Branding by Form

Form creative partners Paul West and Paula Benson have designed a new logo and visual identity for the Virgin V Festival, which celebrated its 21st Birthday last year with headliners Rihanna and Justin Bieber. Commissioned by Festival Republic’s Melvin Benn and Paul Glossop on behalf of Virgin V Festival, the new identity has been launched […]
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New York Auto Show Unveils New Logo, Brand Strategy

The New York International Automobile Show has launched a new logo and brand strategy, marking the most significant change in its visual identity since 2000 when the existing logo was re-designed to mark the new millennium. The 116-year-old New York City event, in 2016, runs from March 25 to April 3 at the Jacob K. […]
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thyssenkrupp Unveils New Brand Identity

German engineering conglomerate thyssenkrupp has revealed a new brand identity. The redevelopment of the brand reflects the transformation of the Essen-based technology company to a diversified industrial group. “thyssenkrupp has changed in recent years. We are a different company today. We have become more diversified and as a result more stable,” says Dr. Heinrich Hiesinger, […]
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Jensen Name Returns with New GT Car

Almost 80 years since the Jensen name appeared on cars, the famous British marque is set to return with the first “officially sanctioned” model in 13 years. Marking the rebirth of the brand, the formation of the Jensen Group is the start of the next chapter in the Jensen story, following the collapse of the […]
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New Car Brand ‘Horki’ Launches in Shangahi

Kia Motors Corporation’s joint venture in China, Dongfeng Yueda Kia (DYK), has unveiled a new Chinese-market concept and a new local brand name at the Shanghai Motor Show. Unveiled on the joint venture’s show stand, DYK has announced the new brand will be called “Horki” which combines two Chinese characters, “Hor” signifying China and “Ki” […]
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