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ShopTalk Brands New Homeware Range, ‘Trove’

By Editor October 28, 2019

Categories: Architecture, Design

Interior-design house Studio Duggan has launched a new homeware range, with brand identity by London agency ShopTalk.

Dubbed “Trove”, the furniture range is available online as well as at a flagship boutique store located in West London.

Studio Duggan says it approached ShopTalk “because it wanted Trove to exist in a beautiful world that would fully reflect its own unique design aspirations and expertise”.

ShopTalk, in turn, claims to have created “a layered and intriguing space” that takes “customers on a journey through a mystical world that celebrates the brand at every twist and turn.”

“When Studio Duggan approached us, the team expressed a love for majestic animals and exotic prints. We took that creative ‘feeling’ and turned it into a faraway land – the mystical world of Trove,” explains ShopTalk’s founder and director, Paul Ferry.

The agency worked alongside illustrator Tatiana De Nicolay to create a series of illustrations for the main logo, including, among other things, a leopard “to represent permanence and timelessness” and a key that not only doubles as a palm tree but also incorporates ‘SD’ “to represent access to Studio Duggan’s expertise”.

The ornate logo – in unison with a bespoke serif font – is then utilised across all of the brand’s touchpoints, from instore and online signposting, right through to the boxes, ribbons, bags and tags.

ShopTalk
www.shoptalklondon.com

Tags: animal symbol, branding, brown, ellipse, exotic, furniture, gold, homeware, identity design, illustration, interior design, key, leopard, logo design, ornate, packaging design, palm tree, Paul Ferry, shop signage, ShopTalk, Studio Duggan, Tatiana De Nicolay, Trove, typography, web design

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