U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
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Rome 2024 Unveils New Bid Logo

Rome 2024 has unveiled the new logo design for the Italian capital’s bid for the Summer Olympics. The design, which features the famous Colosseum in the colours of the country’s flag, was unveiled live on television in Italy, in front of 2,500 Roman schoolchildren at the Palazzetto dello Sport. Speeches were made by bid President […]
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Soccer Team D.C. United Unveils New Logo Design

American soccer team D.C. United has unveiled a new logo design for only the second time in the club’s history. The Washington-based team’s updated crest is being described as an “evolution” of the original design that was unveiled after the 1997 season. United says it conducted “thorough” market research two years ago on the current […]
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The Heritage Motor Centre Reveals New Name and Logo

The Heritage Motor Centre, home to the British Motor Industry Heritage Trust, has announced a number of new changes. The world’s largest collection of historic British cars is re-branding the name of its venue at Gaydon to the British Motor Museum, and undertaking a major refurbishment of its Museum this winter as well as unveiling […]
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Jordan Amer Designs Identity for Semaphore London

This past week, a former PR director and business director from Mother launched what they are calling a “new kind” of communications agency. Newly founded Semaphore London says it will aim to blend PR strategy with the content capabilities of an ad agency. Founding partner Liam Fay-Fright was formerly the director of communications at Mother […]
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Pop Artist Burton Morris Redesigns Mustang Logo

Ford has engaged pop artist Burton Morris to redesign the carmaker’s famous Mustang pony logo with a collection commemorating the brand’s worldwide presence. Through the Mustang Unites program, Morris will hand paint and sculpt a series of 10 Mustang pony emblems. Each art piece will be emblazoned with the flag of one of 10 countries […]
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Venturethree Rebrands TransferWise

Peer-to-peer money transfer service TransferWise has revealed a new brand positioning and visual identity. Calling their service ‘money without borders’, the new logo adopts the ‘fast flag’ symbol, which the company says creates a “sharp contrast with traditional banks and money transfer brokers”. Created with the help of design agency venturethree, the new brand idea […]
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