HeatGenie Unveils New Name and Logo as Part of Rebrand

HeatGen, a manufacturer of ‘self-heating’, ready-to-drink beverage packaging has rebranded, introducing a new name, logo and ‘POWERED BY HEATGEN’ brand mark. Founded in 2009, and formerly known as HeatGenie, the company is currently in the process of bringing to market a self-heating aluminium can that allows drinks to be heated on the go with just […]
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New Logo Unveiled for the US Open Tennis Championships

The United States Tennis Association (USTA) has unveiled an all-new logo design for the US Open, as the Grand Slam tournament marks its 50th anniversary. Created by graphic design firm Chermayeff & Geismar & Haviv, the refreshed logo is being described as “a streamlined and modernised version of the tournament’s iconic flaming ball logo,” which […]
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Overwatch League Unveils First Team Logo Design

Overwatch League, a professional e-sports league for multiplayer online video game Overwatch, has revealed the official branding of its first team – the Shanghai Dragons. For its inaugural season, the newly-created league, which is claimed to be the first major global, city-based pro e-sports league in the world, plans to field 12 teams based in Asia, Europe, and […]
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Renault-Nissan-Mitsubishi Alliance Reveals New Logo Design

The Renault-Nissan-Mitsubishi Alliance has revealed a new logo design, which the Franco-Japanese car conglomerate says symbolises both growth and renewed cooperation between the individual member companies. Created as a joint effort by Groupe Renault, Nissan Design and Mitsubishi, the refreshed logo features two key elements, namely, an arch that “symbolises the cultural, technological, financial and […]
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Binghamton Devils Reveal New Logo Design

The Binghamton Devils have unveiled all-new logos and uniforms ahead of the 2017–18 season. Formerly based in Albany, where they were called the Albany Devils, the Devils recently relocated to New York’s Broome County, and are set to commence play in the American Hockey League (AHL) this coming October, where they will serve as the top minor […]
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Country Garden Unveils New Logo to Mark 25th Anniversary

Country Garden, a major China-based property developer, has unveiled a new logo design on the company’s 25th anniversary. The new design retains the “phoenix” motif from the previous logo and mainly consists of three colours – orange, royal blue and golden yellow. However, the design of its edges has been simplified, and with the colour […]
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Siegel+Gale Rebrands Bahrain Petroleum Company, ‘Bapco’

Global brand strategy, design and experience firm Siegel+Gale has revealed the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, which is said to be the regional oil and gas leader. Siegel+Gale says it was tasked with redefining the Bapco brand story to highlight the company’s contribution to the national […]
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