Pearlfisher Rebrands New York’s Morris Food Truck

Pearlfisher New York has re-branded Morris, the brand behind The Morris Truck. After cooking in restaurants in both Paris and New York, Mike Jacober opened The Morris Truck in 2011, a food truck serving grilled cheese. Drawing on the familial heart of the brand – Morris is the name of Jacober’s great grandfather – Pearlfisher […]
[READ MORE]

Pearlfisher Creates New Look for ‘NibMor’ Dark Chocolate

NibMor was founded by two nutritionists with a love for dark chocolate, who wanted to promote the health benefits of chocolate as part of an active lifestyle. The challenge for NibMor was how to create a cohesive brand message that was enticing to consumers, expressing their healthy point of difference in a desirable way. Pearlfisher […]
[READ MORE]

Pearlfisher Creates Identity for ‘One Less. One More’

Pearlfisher New York has created the identity and book cover design for Robbie Vorhaus’s new lifestyle movement and book, One Less. One More. Author, columnist, and CNN contributor Robbie Vorhaus, said to be one of the best communications and crisis strategists in the world, has just released a new book. The One Less. One More […]
[READ MORE]

Pearlfisher Creates Branding and Packaging for ‘Legit Organics’

Pearlfisher New York has created the brand strategy, identity, packaging and visual language for new confectionary brand, Legit Organics. Pearlfisher says the challenge was to create a visual identity that “challenges the perception of organic confectionery.” Hamish Campbell, creative director of Pearlfisher comments, “The standard in organic confectionary has always been about compromise: worthy not […]
[READ MORE]

Pearlfisher Creates New Look for Single Serving Desserts

Pearlfisher’s New York office has created the brand strategy, identity, packaging, and website design for Just Enough of a (Very) Good Thing, a new single serving dessert offering for adults. Just Enough of a (Very) Good Thing comes in six flavours, including Key Lime, Chocolate & Vanilla, Tiramisu and Lemon Cream. In a category where […]
[READ MORE]

Pearlfisher Creates New Branding for Apartment Therapy

Pearlfisher New York has helped Apartment Therapy unite their brands with a new brand architecture and identity system. A popular online interior design blog, Apartment Therapy provides visitors with inspiration on all matters of the home. In the same vein, its sister blog, The Kitchn, is a hub for all those seeking ideas in the […]
[READ MORE]

Pearlfisher Creates New Look for Blue Bottle Coffee

Pearlfisher has created a new look for Blue Bottle Coffee’s New Orleans Iced Coffee. Blue Bottle boasts eight cafes in and around the San Francisco area, six cafes in New York City and is served in farmers markets and restaurants throughout the US. Now bringing their coffee expertise out of their cafes, Blue Bottle’s New […]
[READ MORE]