Ragged Edge Creates Identity for Crisps Restaurant – HIPCHIPS

Integrated branding agency Ragged Edge has developed a new brand and visual identity for Hipchips, which is claimed to be London’s first “gourmet crisps restaurant”. Ragged Edge delivered the brand positioning and strategy alongside a visual and verbal identity. The agency was also responsible for creating the packaging and signage. “Ragged Edge’s brand strategy for […]
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Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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Taco Bell Unveils New Logo Design

Taco Bell has made its debut on the Las Vegas Strip by opening its 7,000th restaurant and first flagship destination. Alongside its opening, the company revealed its first logo refresh in over 20 years and follows the recent unveiling of new restaurant design concepts. Originally founded in 1962 by Glen Bell, the latest developments represent […]
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DesignLSM Brands Kanuka Tea House

Kanuka is a specialist loose-leaf tea company based in St Albans; a family run business created by John and Beth Hesler and Sophie Taylor. The original concept was said to have been inspired by an unusual Christmas gift, namely, an expensive kettle that gave John the idea of “creating a unique tea blend that would […]
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Ragged Edge Creates Branding for Foley’s Restaurant

Integrated branding agency Ragged Edge has created the branding and visual identity for Foley’s, a new restaurant located on Foley Street in Fitzrovia, London. The design is centred around four different hand drawn typefaces that the designers claim mirror the restaurant’s “unexpectedly diverse offer”. The typefaces, which include a sans serif, slab serif, script and stencil weight, […]
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Greenspace Creates Branding for Anthology Deptford Foundry

Greenspace has created the branding for the Deptford Foundry, a new housing development located in south-east London. Comprising 276 homes as well as workspaces aimed at artists and designers, the project is the first development for London-based developer Anthology. The new Deptford Foundry logo is derived from Anthology’s master logo, which was previously designed by […]
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Burger Chain Johnny Rockets Unveils New Logo and Branding

Johnny Rockets global restaurant chain is marking its 30th anniversary year with the debut of a brand refresh dubbed “Johnny Rockets 2.0”. The brand has previously been known for its 50s diner look complete with jukeboxes, dancing servers dressed in the decade’s familiar soda fountain uniforms and its original burgers and shakes. However, the brand refresh […]
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