The Beautiful Meme Creates Identity for The Line

An East London outdoor contemporary art walk linking the O2 and the Queen Elizabeth Olympic Park has launched with an identity created by The Beautiful Meme. The walk includes sculptures from artists such as Damien Hirst, Martin Creed, Gary Hume and Eduardo Paolozzi, and has publically been backed by Boris Johnson, Jon Snow and Mark […]
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Pentagram Unveils Look for ‘The Mansion on Marylebone Lane’

Pentagram’s John Rushworth has developed a strategy and visual identity for The Mansion on Marylebone Lane, a 22-unit development in Central London that aims to modernise the concept of a mansion block. Rushworth’s approach was informed by London’s long history of mansion buildings. A result of the population boom during the industrial revolution, mansion blocks […]
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Pentagram Unveils New Identity for ‘Ten Trinity Square’

Pentagram’s John Rushworth has developed a brand strategy and visual identity for Ten Trinity Square, a redevelopment of the former Port of London Authority building in the City of London consisting of a private members club, 41 luxury residencies and a Four Seasons hotel. It is the first investment of Chinese conglomerate Reignwood, outside of […]
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Believe In Brands London Energy Company, ‘Loka’

Greenwich Peninsula has been described by London Mayor Boris Johnson as “one of the most exciting regeneration projects in Europe.” When complete, the 160-acre site around the O2 will include some 10,000 homes and 3.5 million square feet of commercial space. Included in the development is a District Heat Network that will generate and supply […]
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West Ham to Get New Logo Ahead of Stadium Move

West Ham United supporters have endorsed the idea of evolving the club’s crest. Seventy-seven per cent of the thousands of fans that participated in an independent SMG YouGov survey said they backed updating the crest to reflect the club’s history and heritage in a new era. The new design will come into effect following the […]
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Greenspace Helps Shape ‘Anthology’ Property Brand

Anthology is a large-scale residential London property development company, backed by global asset management firm Oaktree Capital Management. In addition to a strategic and naming process, London-based creative consultancy Greenspace has created a master brand and visual identity system for the residential developer. The designers say the identity will evolve with each new development, alongside […]
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Friends Rebrand Luxury Bespoke Tailor, ‘Roberto Revilla’

Bespoke London-based tailor Roberto Revilla has worked with design studio Friends to overhaul the growing fashion brand. Friends drew inspiration from a range of sources, including global fashion brands and trends. In keeping with the collaborative approach to the project, they worked closely with Revilla and his wife Carolina to understand their own personal likes […]
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