State of Oklahoma Reveals New Logo and Identity

Governor Kevin Stitt and Lieutenant Governor Matt Pinnell have revealed the new logo and branding for the State of Oklahoma. The new look is said to be the result of nine months of work by a volunteer committee consisting of more than 140 creatives, dubbed “OklaX”. “Last summer I invited more than 200 of Oklahoma’s […]
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IAAF Unveils New Name and Logo Design

The International Association of Athletics Federations (IAAF) has announced it is changing its name to “World Atheltics” as part of a major rebrand that aims “to represent a modern, more creative and positive face for the sport.” Accompanying the new name is an all-new logo that is comprised of three main elements, namely, the ‘W’ […]
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U.S. College Football 150th Anniversary Logo Unveiled

The National Collegiate Athletic Association (NCAA) has revealed a special logo design to mark the 150th anniversary of college football in the USA. “We are excited to announce the next steps for the 150th Anniversary in 2019,” said Kevin Weiberg, the man in charge of the official ‘College Football 150th Anniversary’ campaign. “We are proud […]
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Pearlfisher Rebrands ‘Wild West’ and ‘Cruga’ Meat Snacks

Pearlfisher has created a new look for Wild West and Cruga, which both form part of the Meatsnacks Group. Founded in 2015, the company is said to be Europe’s largest manufacturer of meat snacks, and is a major producer and distributor of biltong and jerky here in the UK. “Having risen to market dominance through acquisitions, […]
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Elmwood Creates ‘Luxury’ Branding for 22 Street Lane Nursery

Global brand design consultancy Elmwood has completed its latest creative project with a corporate identity for a new and exclusive day nursery opening in Leeds. Located in Roundhay, 22 Street Lane Nursery is aimed at parents seeking childcare that will support their child’s “holistic development”. “Elmwood’s challenge was to reflect the brand’s aspiration to become […]
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Pentagram Designs New Logo for Houston Ballet

Partner DJ Stout and his team at Pentagram Austin have designed a new logo and identity for Houston Ballet. The reworked identity system is the first step in a process of rebranding the company, which was originally founded in 1955. The organisation previously used a nondescript logotype and didn’t have a recognisable mark as such, […]
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Naked Unveils New Visual Brand Identity

Clothing brand Naked has introduced a new visual brand identity as part of its launch of a new corporate website www.nakedbrands.com. The US company designs and manufactures innerwear, loungewear, sleepwear and active wear. Naked’s new logo and brand identity will serve as the basis of a completely new branding, packaging, marketing, advertising and social media campaign […]
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