Lippincott Unveils New Logo for Principal

Lippincott has designed a new logo and brand identity for Principal, the global financial services company, which will kick start a larger brand transformation. Originally founded in 1879, Principal has expanded over time and now serves customers in more than 70 countries. With a diversified and global offering, the company wanted its visual expression to reflect […]
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Mr B & Friends Rebrands Principality Building Society

Creative agency Mr B & Friends has designed the new brand proposition and identity for Principality Building Society. Established in 1860, and now with over 500,000 members, its savers and borrowers, Principality is said to be the largest mutual building society in Wales. However, the Society felt that consumers’ needs were changing and subsequently engaged […]
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Pearlfisher Rebrands Culinary Star, Wolfgang Puck

Pearlfisher New York has re-branded Wolfgang Puck through a revised brand strategy, architecture and visual identity system spanning the celebrity chef’s full portfolio. “In an increasingly competitive landscape and with a wide variety of offerings, audiences and price points, the Wolfgang Puck brand lost some of its single-mindedness,” says an agency spokesperson. Encompassing three key […]
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PayPal Gets Brand Refresh, Unveils New Logo Design

For the first time PayPal is unveiling a global brand platform and campaign. Called “The People Economy”, the campaign also includes a refreshed logo and identity design. The new logo has been designed with the help of Yves Béhar of industrial design and brand development firm fuseproject. “We focused on two key themes for design: […]
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Logo Design for ‘Redactores Publicitarios’

After four years of existence and with more than 86,000 Facebook followers, Redactores Publicitarios (the largest online community for the advertising industry in Colombia, and one of the most important in the region to boot), needed a new identity to represent its nature: creative, changeable, and participatory. New York-based graphic designer and art director, Andrés […]
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Fashion Branding: SisterS Point

SisterS Point is a Scandinavian fashion brand. It was started in Denmark in late 1994 with an aim to create trendsetting and energetic clothing for girls and women aged between 15 and 22. A few years ago, the fashion retailer underwent a branding refresh. Danish graphic designer Kasper Gram was part of the creative team […]
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Personal Identity: Graphic Designer, Paweł Wiśniewski

Paweł Wiśniewski is a freelance graphic designer currently based in Wloclawek, Poland. The 25-year-old specialises in developing communication and identity systems and prefers a particularly minimalist style and approach to his work, as evidenced by his own personal logo design. Inset within a circle, the design features a two-lettered monogram with the first name initial […]
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