Design consultancy Brandon has refreshed the logo and identity for London ‘free-from’ ice-cream parlour, Yorica! The business, which first opened in 2016 selling ice-creams that are claimed to be free from all 14 major allergens, has recently made the shift from gelateria into the supermarket retail trade. “Yorica! has a very distinctive 1960s-inspired free-spirit identity […]
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Design agency PB Creative has developed a new brand concept for a range of dairy products as part of this year’s Dairymen Supplement Creative Challenge, an annual competition organised by British magazine The Grocer. The latter challenged PB Creative to come up with a new idea for a range of ‘artisanal’ dairy products that would […]
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Leeds-based branding agency Robot Food has tweaked the logo and packaging for cake manufacturer, Mr Kipling. Although a household name in the UK as a result of its famous “exceedingly good cakes” television adverts, Mr Kipling is relatively unknown internationally. “It was clear there was a great opportunity in both the US and Australia for […]
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Branding consultancy Big Fish has refreshed the logo and packaging design for British biscuit maker, Thomas J Fudge’s. The London-headquartered agency actually rebranded the over 100-year-old business back in 2012 – repositioning it at the time from “Fudges” to “Thomas J Fudge’s Remarkable Bakery”. The latest update is said to have come about as a response […]
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Here Design has delivered a brand refresh for Deliciously Ella, including a new range of frozen products launched as part of the rebrand. The refreshed packaging for the vegan-friendly ranges incorporates bright hues “reflecting the depth of flavour of the foods within,” which the designers claim will inspire consumers to try new taste profiles and […]
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American weight loss brand Weight Watchers has announced a name change that is also accompanied by a new logo as part of a major branding refresh. The business will now be known as simply “WW”, with company CEO Mindy Grossman making the announcement via Twitter yesterday. Although the chief executive did not clarify what the […]
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Design consultancy Biles Hendry has created the brand architecture and identity for Ella’s Kitchen’s new frozen range. Launching exclusively across Tesco stores in the UK and Ireland this month, the new product line, which is targeted at older children instead of newborns, adopts what is described as a “playful” identity that is designed to appeal to […]
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