Nairns Oatcakes has revealed a new child-orientated oat biscuit range. The Scottish company says it was looking to create mini baked shapes with maximum ‘play’ value. Having worked with Nairns for a number of years, design agency Dragon Rouge was brought in to help define the opportunity and create the brand. The result is a […]
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Global branding agency Dragon Rouge has unveiled a new look for cream cheese brand Philadelphia. Dragon Rouge was appointed last year to redesign and re-position the American brand, which is launching across Europe over the next few months. The consultancy says the new positioning aims to capture “what we all love about food and eating […]
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London-based agency Interabang was approached last November by Ben Mason, founder of Proper Beans after he came across their work for Brew Tea Co. Proper says its mission is to reinstate baked beans as the premium meal it once was – it was first sold at Fortnum and Mason in 1886 and marketed as a […]
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Highland Spring, said to be the UK’s number one plain bottled water brand, has unveiled a new look across its still and sparkling packaging, which the company says will deliver increased visual impact and standout on shelf in both the retail and wholesale channel. Highland Spring’s sparkling PET range has been updated to reflect the […]
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Farmer Paul Ross asked London-based design and branding studio L&CO to work with him to create a brand for his new ecommerce venture – farming and selling Sussex cattle direct to the consumer. “The idea is simple – think of it as an online farm shop selling delicious grass fed Sussex beef, prepared on-site by […]
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Graphic designer Nicole Garcia has come up with this branding and packaging concept for M&M’s, the colourful button-shaped, chocolate-filled sweets made by US confectionery giant Mars. Raised in Colombia, Nicole currently lives in New York where she is pursuing a bachelor’s degree in Communication Design at the Pratt Institute. The avid jewellery maker developed the […]
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Pearlfisher New York has created the brand strategy, identity, packaging and visual language for new confectionary brand, Legit Organics. Pearlfisher says the challenge was to create a visual identity that “challenges the perception of organic confectionery.” Hamish Campbell, creative director of Pearlfisher comments, “The standard in organic confectionary has always been about compromise: worthy not […]
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