Global brand design consultancy Elmwood has completed its first project with multi channel retailer Argos to create a new identity for its exclusive range of toys, Chad Valley. Chad Valley is an established toy brand with over 150 years of history. Elmwood says the challenge given to its designers was to bring the brand identity […]
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Polish creative Konrad Sybilski has devised this logo and packaging design for Chinese tea brand, Any Tea. With the aim being to highlight the social nature of drinking tea in Chinese culture, the Warsaw-based graphic designer says ‘sharing’ became the base idea for the entire identity, starting with the logo. “The heart of the design […]
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NibMor was founded by two nutritionists with a love for dark chocolate, who wanted to promote the health benefits of chocolate as part of an active lifestyle. The challenge for NibMor was how to create a cohesive brand message that was enticing to consumers, expressing their healthy point of difference in a desirable way. Pearlfisher […]
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Xiaomi is currently the world’s third largest manufacturer of smartphones. However, despite its exponential growth in recent years in the Asian market, it has yet to achieve the status of a “global company”. Thinking of the internationalisation of Xiaomi, Brazilian creative agency Neelkeen has come up with a conceptual rebranding proposal for the Mi brand, […]
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Global brand design consultancy Elmwood, has worked with Chippindale Foods on a new packaging design for its Free Rangers brand. Said to have been inspired by posters from the 1940’s and 1950’s, the new design aims to capture the British heritage of the brand and the welfare standards behind the product. Chippindale Foods are a […]
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Branding agency Aesop has created new packaging for Bristows Oh Fudge! that it says helps brings to life the flavour variants. The agency also came up with the brand name – ‘Oh Fudge!’; the strapline – ‘A match made in Devon’ plus back-of-pack stories for each flavour. “Caramel & Sea Salt; Chilli & Chocolate and […]
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WPA Pinfold has helped create the brand identity and packaging for Asda’s new in-store 3D printing service – called ASDA 3DME. The retailer is currently introducing 3D printing technology across its supermarkets, following initial trials of ASDA 3DME towards the end of last year. Asda says it plans to take the 3D scanner on a […]
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