Finchtail is a new company focused on creating simple and useful products that are sustainably made. Their first product is a cardboard tablet stand, and their new identity, packaging and launch materials have been developed by brand design studio Believe in. Initially Believe in worked to define the brand strategy, based around the company’s goal […]
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Launched in 2010, U.S. company cycleWood Solutions says its mission is to offer smarter, environmentally responsible alternatives to the many consumer products that continue to strain long-term sustainability. For example, after studying the lasting impact plastic garbage bags have on the planet, the team has created Xylobag, which is made from a patented mix of […]
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Digital design company Bluegg has revealed how it’s helping a pair of MasterChef finalists ‘revolutionise’ the Chinese takeaway. The Cardiff-based consultancy created a complete brand strategy for Hokkei, the new Asian-inspired takeaway business by chefs and entrepreneurs Larkin Cen and Dale Williams. Hokkei is the result of a partnership between former lawyer Larkin and recruitment […]
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Pearlfisher London has redesigned Irish porridge brand, White’s Oats. Work spans creative strategy, brand identity, tone of voice and packaging design. Oats is now a rapidly growing market, with Quaker being the default category leader. Despite 173 years of expertise in the oat market in Ireland, Pearlfisher says White’s Oats had lost its edge and […]
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Global brand design consultancy Elmwood says it took inspiration from the Nordic scenery for its latest project with existing client, Arla Foods. The Arla Skyr yogurt range is the first Icelandic style yogurt to enter into UK supermarkets. In a highly competitive market, Arla Foods felt the range needed a packaging design that would stand […]
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Australian designer Peter Gould has created the branding, marketing collateral, and online experience for Islamic activity game 5Pillars. The religion of Islam is centred around five primary obligations, or pillars of faith, that each Muslim must fulfill in his or her lifetime. These five pillars are the declaration of faith (iman), prayer (salah), charity (zakah), […]
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Pearlfisher London has re-designed innocent’s on-the-go juice range. Work spans creative strategy, graphic and structural packaging design. innocent wanted to broaden its latest in-home juice carafe proposition in the on-the-go (OTG) category, making the carafe proposition relevant for the more active, transient world of OTG drinks. Mike Beauchamp, Pearlfisher 3D design director, commented, “The OTG […]
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