Atari Reveals Name and Logo of New Games Console

Legendary video game company Atari, famous for having produced games such as Pong and Pac-Man, has announced that “Atari VCS” will be the official name of its new retro-inspired gaming console, previously known by its working title “Ataribox”. Like the design of the new machine, which takes visual cues from the iconic silhouette of the […]
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Ubisoft Unveils New Logo Design

French video game creator Ubisoft has unveiled a new logo design. The refreshed mark represents the first change in the company’s logo since 2003, when it first introduced the ‘swirl’ design. The update sees the previous three-dimensional version transition to a flat variant that is not altogether too different from its predecessor. However, the change […]
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Start Unveils New Brand Identity for Yas Island

In a grand launch event at Ferrari World, Abu Dhabi, Miral has unveiled the new brand identity for destination Yas Island, designed in collaboration with Start. Miral, which is the main organisation responsible for creating and managing destinations in Abu Dhabi, says it engaged Start to help “bring the spirit of Yas Island to life”, on both […]
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Instagram Reveals New Logo Design

Facebook-owned photo-sharing app Instagram has unveiled a new logo. The refreshed design is also accompanied by updated icons for its family of apps: Layout, Boomerang and Hyperlapse. While the new icon takes certain cues from its old friendly-looking, Polaroid-inspired camera icon, the new version adopts a cleaner, simpler look. However, the rainbow lives on, albeit […]
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The Union Cycliste Internationale Gets New Brand Identity

The Union Cycliste Internationale (UCI) has released a new brand identity in an effort to modernise the image of the organisation. Designed by London-based branding agency SomeOne, the new visual identity is central to the update. The rainbow stripes – which are synonymous with the UCI World Champions – are a prominent feature of the […]
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Option Care Unveils New Name and Company Branding

Option Care, a new infusion services company based in the U.S. has unveiled its new name and company branding. Formerly known as Walgreens Infusion Services, Option Care offers clinical care provided by trained infusion nurses and pharmacists who treat patients with a range of medical conditions. Said to be one the largest providers of home […]
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Dragon Rouge Designs New Education Brand, ‘Think Ahead’

One in four people in England are now said to experience mental health problems, and a third of families include someone with mental ill-health. In May 2014 the Institute for Public Policy Research (IPPR) published a detailed report on the state of mental health trusts within the UK. The report highlighted the growing demand on […]
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