Meridian Reveals New Logo and Packaging by Bulletproof

Brand design agency Bulletproof has refreshed the logo and packaging of popular UK nut butter company, Meridian. The latter challenged Bulletproof in July of last year to first reposition the brand in line with their ethical values, followed by re-imagining the visual identity with the intention of creating a design that would grab the attention […]
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Polaroid Reveals New Logo and Identity

Polaroid has revealed a new logo and identity that the famous instant camera brand says marks “the next step” in its 82 year journey. The new look is further described as being the “final chapter” of the American company’s 2017 revival story, when it relaunched as Polaroid Originals under the stewardship of Polish investor Oskar […]
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Atari Reveals Name and Logo of New Games Console

Legendary video game company Atari, famous for having produced games such as Pong and Pac-Man, has announced that “Atari VCS” will be the official name of its new retro-inspired gaming console, previously known by its working title “Ataribox”. Like the design of the new machine, which takes visual cues from the iconic silhouette of the […]
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Ubisoft Unveils New Logo Design

French video game creator Ubisoft has unveiled a new logo design. The refreshed mark represents the first change in the company’s logo since 2003, when it first introduced the ‘swirl’ design. The update sees the previous three-dimensional version transition to a flat variant that is not altogether too different from its predecessor. However, the change […]
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Start Unveils New Brand Identity for Yas Island

In a grand launch event at Ferrari World, Abu Dhabi, Miral has unveiled the new brand identity for destination Yas Island, designed in collaboration with Start. Miral, which is the main organisation responsible for creating and managing destinations in Abu Dhabi, says it engaged Start to help “bring the spirit of Yas Island to life”, on both […]
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Instagram Reveals New Logo Design

Facebook-owned photo-sharing app Instagram has unveiled a new logo. The refreshed design is also accompanied by updated icons for its family of apps: Layout, Boomerang and Hyperlapse. While the new icon takes certain cues from its old friendly-looking, Polaroid-inspired camera icon, the new version adopts a cleaner, simpler look. However, the rainbow lives on, albeit […]
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The Union Cycliste Internationale Gets New Brand Identity

The Union Cycliste Internationale (UCI) has released a new brand identity in an effort to modernise the image of the organisation. Designed by London-based branding agency SomeOne, the new visual identity is central to the update. The rainbow stripes – which are synonymous with the UCI World Champions – are a prominent feature of the […]
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