Art Product Brand Reeves Gets New Look by Pearlfisher

Pearlfisher has rebranded famous art materials supplier, Reeves. Said to be the world’s oldest paint manufacturer dating back to 1766, the brand forms part of the extensive Colart portfolio, and is currently relaunching in an effort to win over more customers. With an identity that has effectively remained untouched for more than 250 years, company […]
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Webb deVlam Unveils New Look for VeeTee Rice Brand

Strategic brand design agency Webb deVlam has unveiled a fresh new brand identity for rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the precooked sector and not to mention some 30 years as one of the UK’s leading independent […]
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New Logo and Identity for Hive by Wolff Olins

Wolff Olins has designed a new logo and visual identity for Hive, the British Gas-owned smart heating brand. Launched back in 2013, the business has since expanded both geographically and in terms of new product offerings such as security sensors and light bulbs, and company bosses therefore asked Wolff Olins to help them bring their […]
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Ebury Publishing Reveals New Logo Design

Ebury Publishing, said to be one of the UK’s leading publisher of non-fiction books and the non-fiction specialist of Penguin Random House has unveiled a new ‘un’-corporate logo. The book publisher worked with London-based design and branding studio Form to create the new logo. Co-founded by Paula West and Paula Benson, the agency has recently rebranded […]
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Country Garden Unveils New Logo to Mark 25th Anniversary

Country Garden, a major China-based property developer, has unveiled a new logo design on the company’s 25th anniversary. The new design retains the “phoenix” motif from the previous logo and mainly consists of three colours – orange, royal blue and golden yellow. However, the design of its edges has been simplified, and with the colour […]
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World Taekwondo Reveals New Brand and Logo Design

The World Taekwondo Federation (WTF) has rebranded as World Taekwondo, with the organisation’s new brand and logo having being revealed this week at the 23rd World Taekwondo Championships in Muju, Korea. The name change comes as the organisation wants to avoid confusion of its acronym with the offensive slang abbreviation ‘WTF’, which is commonly used […]
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Ragged Edge Rebrands Giraffe Restaurant Chain

Restaurant chain Giraffe has relaunched as Giraffe World Kitchen, with integrated branding agency Ragged Edge having delivered the new brand positioning dubbed “Taste A Whole New World”. The overhauled identity includes a new logo, visual identity and tone of voice. The agency has overseen the application of the brand across every touch-point, both internally and […]
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