Pentagram Creates Identity for Sports Supplement, ‘HOTSHOT’

Pentagram’s Daniel Weil and Michael Bierut have collaborated on the design of the brand identity and packaging for HOTSHOT, a new sports drink that is claimed to prevent and treat muscle cramps. The supplement was invented by Dr. Rod MacKinnon, MD, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with Bruce Bean, PhD, a neurobiology professor […]
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Magpie Studio Rebrands the Roundhouse Theatre

Magpie Studio has rebranded the Roundhouse, a young persons charity and also a performing arts and concert venue. Located at a Grade II listed former railway engine shed in London’s Camden, the organisation this year marks 50 years as a venue and ten years as a charity. Magpie was appointed towards the end of last […]
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Florida Panthers Reveal New Logo Design

American ice hockey team the Florida Panthers have unveiled a new logo and uniforms. The new look represents the team’s first major logo change since its inaugural season in 1993. The refreshed panther is being described by the NHL team as “more mature and stoic” compared to the original. Designed in collaboration with Reebok, club […]
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Burger Chain Johnny Rockets Unveils New Logo and Branding

Johnny Rockets global restaurant chain is marking its 30th anniversary year with the debut of a brand refresh dubbed “Johnny Rockets 2.0”. The brand has previously been known for its 50s diner look complete with jukeboxes, dancing servers dressed in the decade’s familiar soda fountain uniforms and its original burgers and shakes. However, the brand refresh […]
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Coca-Cola Launches New ‘One-Brand’ Packaging

In a move that will extend the company’s “One Brand” global marketing strategy to packaging, Coca-Cola has announced the launch of new graphics that use one visual identity system featuring “Coca-Cola Red” as a unifying colour across the trademark. The “Red Disc”, described as the signature visual element of the new “Taste the Feeling” global […]
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University of Tampa Introduces New, Updated Athletic Logos

The University of Tampa has introduced updated athletic logos in an effort to strengthen and unify the UT athletic and institutional brand. The new logos include a Spartan head in profile and an updated “complete” Spartan head logo, which is derived from the Spartan head logo that was originally created in the early 1980s. “These […]
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U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
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