Fashion Branding: Strictly Verticals

Verticals is a fashion label specialising in the design of shirts and accessories that all incorporate the usage of stripes. It was only natural, therefore, for the company to want to express this stripe aesthetic in its corporate design language. Enter Robinsson Cravents. Based in Medellin, Colombia, Robinsson has created a responsive identity system that […]
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Rebranded: Roky Plast

ROKY PLAST is a company located in Lebanon that specialises in the recycling of plastic materials. Whilst working for branding agency Brandon Ideas, Lebanese graphic designer Joe el Helou was set the task of rebranding ROKY PLAST’s corporate identity. Joe tells us the initial source of inspiration was actually the universal recycling symbol with its three […]
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Next Generation Corvette to Wear New Logo

Today, Chevrolet confirmed that the seventh-generation Corvette will debut the evening of Sunday, Jan. 13, 2013 in Detroit. To kick off the countdown to the debut, Chevrolet debuted the new Crossed Flags logo for the new, 2014 Corvette. “The all-new, seventh-generation Corvette deserved an all-new emblem,” said Ed Welburn, GM vice president of global design. […]
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Arts Branding: MiArt 2012

Back in April this year, the city of Milan hosted MiArt 2012 – the International Modern and Contemporary Art Fair. The event showcased the best of Italy’s contemporary and modern art, ranging from painting and sculpture to photography, video and performance art. Federico Pepe, Creative Director at advertising agency DLV BBDO, devised the branding and […]
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Corporate Identity: Zoom Advertising

Graphic designer Ben Johnston, from Cape Town in South Africa, was commissioned to create a full corporate identity system for local advertising agency, Zoom. The latter required various corporate elements including a website and also a new interior design solution for their main reception and entertainment area. The agency’s name –  Zoom Advertising – can […]
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SEAT Unveils New Logo in Paris

SEAT has officially unveiled its new logo at the 2012 Paris Motor Show this morning, alongside the introduction of the all-new Leon. The new corporate identity marks the beginning of a new era for SEAT, and comes as the company attempts a new product offensive that has included the premieres of the Mii city car […]
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‘Running Man’: Identity Design for a Sports Psychologist

Polish designer Robert Zajac was commissioned to design and develop an identity programme for sports psychologist, Ewa Serwotka. The logo design is simple but strikingly effective. A Masters graduate from the University of Wrocław’s School of Social Sciences, Ewa works with athletes, coaches and also parents of young athletes. Her academic and vocational activities are […]
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