McLaren Reveals 50th Anniversary Logo

McLaren Reveals 50th Anniversary Logo

In September of 2013, the McLaren Group will celebrate its 50th anniversary. To mark the occasion, the company will be adopting a special edition McLaren 50 logo on its team shirts and other associated corporate material.

Mclaren started life back in 1963 when a young Bruce McLaren officially formed Bruce McLaren Motor Racing Ltd. The original logo stayed in place until the end of 1966, whereafter it underwent a somewhat minimalist adaptation. That was until 1981, when the marque was completely overhauled. However, since that period the design has evolved with only minor revisions.

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Today, the Group’s pre-eminant brand is, of course, McLaren Automotive, which launched the 12C and 12C Spider sports cars back in 2011 and 2012 respectively.

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In keeping with its plan to introduce a new model each year, McLaren recently unveiled the P1 concept car at the Paris Motor Show.

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Source: McLaren Automotive

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