Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
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Luxury supercar manufacturer McLaren has announced the name and logo of its forthcoming hybrid-powered model. The new “Artura” is set to become the British brand’s first high-performance hybrid series production supercar, building on the expertise in electrification first showcased in the McLaren P1 hybrid unveiled back in 2012 and more recently the Speedtail hyper-GT, which […]
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British car brand Vauxhall has revealed an all-new logo design, presenting what it says is a “confidently British” reworking of its famous griffin emblem. Specific changes to the logo include a move away from the 3D metallic texture that has been present since 2008, in favour of a flat minimalist design, optimised no doubt for […]
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The FA, English football’s governing body, has revealed a new logo design for the FA Cup, the world’s oldest domestic cup competition. The new look, which is described as being “fresh and premium”, is designed “to celebrate the competition’s rich heritage and tradition” and will roll out across digital, print, physical, and broadcast mediums. Said to […]
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Trollbäck+Company has created the brand identity for IRIS, a next-gen audio tech start-up that has this week launched its new wireless headphones dubbed “Flow”. IRIS’ logo and visual identity makes the UK-based audio company stand out “in a sea of corporate 360° audio and 3D sound technologies”, according to the New York branding and design […]
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Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
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Malaysian car maker Proton has revealed a new logo and tagline as part of a branding overhaul. The refreshed look comes less than two years since Chinese car giant Geely purchased a 49% stake in Proton from its parent company DRB-Hicom. The new identity will see the tiger emblem found on Proton’s car being updated […]
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