Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
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Portland Trail Blazers Unveil New Logo Design

For the first time since 2002, NBA basketball team the Portland Trail Blazers is updating its logo, with the introduction of subtle changes that are claimed to have been driven by fan input. “We gathered plenty of fan feedback and support on this direction for modernising our primary logo, while staying true to our heritage […]
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Penn College Reveals New Wildcat Athletics Logo

The Pennsylvania College of Technology, known officially as Penn College, has revealed a new athletic logo. The new mark, created by Skye Dillon, of Skye Design Studios, features a full-body wildcat perched atop Bald Eagle Mountain alongside the West Branch of the Susquehanna River – key icons of the landscape surrounding Penn College. The wildcat, […]
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Rice Athletics Unveils New Logo Design

Rice University, a private research university located in Texas in the United States, has rebranded its athletics department. Encompassing a number of different sports, from baseball to basketball, and even to golf, the university’s various teams are collectively known as the Rice Owls. While retaining the Old English R, which has been the primary mark […]
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Robot Food Brands New Sauce Range for Creative Cook

British Pepper & Spice is said to be one of the UK’s leading herbs and spices manufacturer. Known for supplying own-label products to some of the nation’s major retailers, the company recently decided to launch its own food range dubbed “Creative Cook”. Company bosses therefore approached Robot Food to help them position and brand their […]
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New Car Marque Launched in Geneva

A new car marque has been launched this week at the 2017 Geneva Motor Show. Famed Italian coachbuilder Italdesign has revealed not only a new sports car design, but also a new badge, under which the said car will be produced and marketed. The ultra-exclusive Zerouno supercar, which is limited to a production run of just […]
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Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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