Solana Business Park Unveils New Logo Design

Solana Business Park and architecture firm 5G Studio Collaborative have unveiled a new logo as well as final architectural design renderings of the U.S. property’s $50 million campus renovation. Investment firm Equity Office Properties, an affiliate of New York-based Blackstone Group, last month revealed plans to spend $50 million in capital improvements to the property […]
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Lippincott Creates New Logo for Autotrader

US-based online car marketplace Autotrader has revealed a new logo and brand identity. The new look has been developed in partnership with design firm Lippincott. “The logo is a dynamic icon that can be interpreted in many different ways: the road ahead, an arrow pointing forward and a subtle ‘AT.’ The design draws inspiration from […]
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Detroit Electric Unveils New Logo Design

As the preparations for the introduction of its SP:01 electric sports car gather momentum, global EV manufacturer Detroit Electric has revealed a new brand identity and provided a hint of the final exterior design of the company’s new vehicle. Supporting the launch of its new brand identity, which includes a recharged corporate logo and colour […]
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Pearlfisher Creates New Viagra Branding and Packaging

Pearlfisher London has refreshed the brand strategy and created the new packaging for pharma brand Viagra. As part of an ongoing relationship with Pfizer, Pearlfisher was tasked with re-inventing the Viagra brand for the Russian market initially, where it was launched 15 years ago. With its Russian patent coming to expiration in 2014 and a […]
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Dragon Rouge Reveals New Look for Philadelphia

Global branding agency Dragon Rouge has unveiled a new look for cream cheese brand Philadelphia. Dragon Rouge was appointed last year to redesign and re-position the American brand, which is launching across Europe over the next few months. The consultancy says the new positioning aims to capture “what we all love about food and eating […]
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The Allotment Rebrands Recruitment Consultancy – ‘Marlin Hawk’

London-based agency The Allotment has created a new identity for global recruitment consultancy, Marlin Hawk. A new identity was needed in order to communicate across a number of touch points, the “inspirational” nature of Marlin Hawk’s business, say the designers. The design focuses on telling the company’s brand story via a custom book and website, both […]
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Construct Unveils Identity for Furniture Brand, ‘YOO Home’

YOO Home is a new retail interiors collection from YOO, a leading global residential and hotel design company founded 15 years ago by entrepreneur John Hitchcox and industrial designer Philippe Starck. Represented by an identity by brand consultancy Construct, YOO Home marks the latest development for the YOO brand and comprises four collections curated by the […]
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