La Bella Unveils New Logo and Packaging Design

U.S. brand La Bella, said to be the No. 1 Hispanic brand in styling and beauty products, has revealed a refreshed product packaging design and brand logo for its roster of beauty offerings, after nearly three decades of the same design. The new packaging and logo initiatives will begin rolling out in the coming months […]
[READ MORE]

Construct Brands 5 Star Hotel, ‘Le Grand Bellevue’

London design agency Construct has created the identity for Le Grand Bellevue, a revamped luxury hotel in Gstaad. Located in the Swiss Alps, the hotel’s new owners (he an hotelier, she an interior designer) engaged Construct to design an identity, promotional literature, guest collateral and a new website. Construct’s brand identity begins with a mark […]
[READ MORE]

Chevrolet’s Bowtie Logo Celebrates 100th Anniversary

Chevrolet’s ‘bowtie’ logo celebrates its 100th anniversary this year with 25 product launches helping the symbol find new roads around the world despite an origin that is still uncertain. In 1913, Chevrolet co-founder William C. Durant introduced the signature Chevy bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand, centred at […]
[READ MORE]

Automotive Branding: VUHL

VŪHL (the name is pronounced ‘vool’ and stands for ‘Vehicles of Ultra- lightweight and High-performance’) is a brand new car manufacturer from Mexico. The VŪHL 05, a mid-engined two-seater that was officially launched at the Goodwood Festival of Speed in the UK just last week, is the company’s first ever production car. Guillermo Echeverria senior, […]
[READ MORE]

New Car Brand ‘Horki’ Launches in Shangahi

Kia Motors Corporation’s joint venture in China, Dongfeng Yueda Kia (DYK), has unveiled a new Chinese-market concept and a new local brand name at the Shanghai Motor Show. Unveiled on the joint venture’s show stand, DYK has announced the new brand will be called “Horki” which combines two Chinese characters, “Hor” signifying China and “Ki” […]
[READ MORE]

TBWA Worldwide Recruited to Help Relaunch Datsun Brand

Nissan has appointed global advertising agency TBWA Worldwide to manage and usher in the relaunch of Datsun. “Datsun” was the name of the Japanese brand that was marketed worldwide from the early years of Nissan throughout the company’s rapid growth in the early 1970s and its globalization in the 1980s. The Datsun brand was phased out […]
[READ MORE]

McLaren Reveals 50th Anniversary Logo

In September of 2013, the McLaren Group will celebrate its 50th anniversary. To mark the occasion, the company will be adopting a special edition McLaren 50 logo on its team shirts and other associated corporate material. Mclaren started life back in 1963 when a young Bruce McLaren officially formed Bruce McLaren Motor Racing Ltd. The […]
[READ MORE]