VIDEO: Designing the New CUPRA Logo

A few weeks ago Spanish carmaker SEAT inaugurated its new CUPRA performance arm with the reveal of a specially created logo. Replacing the regular SEAT ‘S’, the new symbol, which is made up of two overlapping, symmetrical ‘C’s, will henceforth be worn as a marque badge by all of the newly-launched sub-brand’s car models. Designers at […]
[READ MORE]

SEAT Reveals ‘Tarraco’ as Name of New SUV

SEAT has announced that “Tarraco” will be the name of the Spanish manufacturer’s third SUV following a vote by 146,124 fans in 134 countries who participated in the final stage of the brand’s #SEATseekingName contest that was initially launched last summer. Tarraco, which is the ancient name of the Catalan city of Tarragona, received 51,903 (35.52%) […]
[READ MORE]

SEAT Reveals Logo for New ‘CUPRA’ Sub-Brand

Spanish carmaker SEAT has revealed the logo design for its new CUPRA sub-brand. The CUPRA name, which is said to be a portmanteau of Cup Racing, has historically been used by SEAT to badge the more sports-orientated versions of its regular road cars. However, the Volkswagen Group-owned company last year decided to repackage and relaunch CUPRA […]
[READ MORE]

SEAT Reveals Final Shortlist in Car Naming Contest

Alboran, Aranda, Avila or Tarraco. One of these four Spanish place names will designate SEAT’s future third SUV model, which will be going on sale in 2018. SEAT boss Luca de Meo made the announcement during his speech at this week’s Frankfurt Motor Show. For the first time in the history of the brand, the […]
[READ MORE]

SEAT Reveals Nine Names Shortlisted for New Car

Nine names, from a total of 10,130, have been selected by SEAT in the latest step of its #SEATseekingName initiative. The campaign was launched earlier in the year to find a name for the Spanish car brand’s future third SUV model, which will go on sale in 2018. The shortlisted place names, all taken from […]
[READ MORE]

SEAT Launches Contest to Find Name for Its New SUV

SEAT is seeking a name for its new seven-seater SUV that is set to go on sale in 2018. The Spanish brand has launched a contest for the public to submit proposals and vote for the name of the new car, which will be positioned one segment above the Ateca SUV. The main criteria is that the […]
[READ MORE]

SEAT Launches Design Contest for New Musical Logo

How should SEAT sound? This is the challenge facing the participants of Musicathon, an international competition organised by the Barcelona-based brand to define its musical logo, or ‘mogo’. The project follows on from last year’s Archithon held in Barcelona with 40 German and Spanish architecture students, which led to the development of SEAT’s digital museum. Musicians […]
[READ MORE]