SEAT Reveals ‘Tarraco’ as Name of New SUV

SEAT Reveals ‘Tarraco’ as Name of New SUV

SEAT has announced that “Tarraco” will be the name of the Spanish manufacturer’s third SUV following a vote by 146,124 fans in 134 countries who participated in the final stage of the brand’s #SEATseekingName contest that was initially launched last summer.

Tarraco, which is the ancient name of the Catalan city of Tarragona, received 51,903 (35.52%) of the votes, followed by Avila, which was supported by 41,993 (28.74%) of the participants; Aranda, in third place with 39,321 (26.91%) of the votes; and Alboran, with 12,907 (8.83%).

The port city of Tarragona is claimed to be the oldest Roman settlement on the Iberian Peninsula; it was one of the major metropolises of Hispania during the Roman Empire.

“This Mediterranean city is a legacy of culture, youthfulness, history and architecture, values which SEAT identifies with and conveys through its vehicles,” said a company spokesperson.

Tarraco is the first SEAT model name to be chosen by popular vote and the fourteenth Spanish place name used to designate a brand model.

Almost four decades have gone by since the Ronda was the first SEAT model named after a Spanish city in 1982.

In the past 36 years, there have been 12 more models with a place name inspired by Spanish geography: Ibiza, Malaga, Marbella, Toledo, Inca, Alhambra, Cordoba, Arosa, Leon, Altea, and the two most recent additions, Ateca and Arona.

Source: SEAT