Green Textile Rebrands with New Name and Logo

After more than 75 years, American company Green Textile is rebranding to Signet Mills. While ownership remains the same, bosses at the South Carolina-headquartered business say the rebrand aims to align the company’s name with its “value proposition”. “The new branding is built around the concept of signet rings, used for thousands of years as a […]
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Virginia Tech Unveils New Logo Design

Virginia Polytechnic Institute and State University, popularly known as Virginia Tech, has revealed an all-new academic logo. The new design adopts the familiar “flying VT” of the university’s athletic department logo, which remains unchanged. “The lettering reflects the VT-shaped educational experience. The vertical bar of the T represents disciplinary depth, while the horizontal bar reflects the […]
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Pearlfisher Rebrands Taylors of Harrogate

Taylors of Harrogate has unveiled a full rebrand, which the over 100-year-old Yorkshire-based company says will bring to life its focus on “extraordinary flavour”. The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and new packaging designs across its tea and coffee ranges. The refreshed logo, which has […]
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Supple Studio Creates Identity for TWINE

Supple Studio has created the name and identity for TWINE – a new web platform and app created to help local businesses measure their economic, social and community impact more easily. Funded and created by not-for-profit trust Power to Change, the software aims to be simpler and more user friendly than anything else on the […]
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New Tiger Woods Logo Design Revealed

Tiger Woods has officially revealed a new series of branding called TGR, Tiger Woods Ventures. The TGR brand has been created to replace Woods’ “TW” branding, with the “W” in Woods now reimagined as a tiger paw. “What you see here is more than just a logo; it’s the symbol of our future, a mark […]
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After Hours Gives ‘The Treasury of Candles’ a Luxury Look

Design agency After Hours has created the logo and branding for New Zealand-based candlemaker, The Treasury of Candles. “Built around the core insight that candles make any moment more special and memorable – whether it’s a dinner party or just a relaxing bath, the brand idea is rooted in the concept of ‘Moments to Treasure’,” […]
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Elmwood Creates Logo and Identity for Guitar Maker Tom Sands

Global brand design consultancy, Elmwood, has created a visual identity for Yorkshire-born acoustic guitar maker Tom Sands. Originally from Ripon, Tom started out as a cabinet-maker producing bespoke furniture, but a lifelong fascination with guitar making led him to Oakland, California. At 30 he secured a two-year apprenticeship with San Francisco based master craftsman Ervin […]
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