The Australian Institute of Botanical Science has unveiled a new identity created by brand and design agency, Hulsbosch. The new name and visual identity, it is hoped, will engage a wider audience as the organisation builds a new National Herbarium of New South Wales at the Australian Botanic Garden Mount Annan to join the award-winning […]
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Internet marketing company Social Media Link has announced it has officially changed its name to that of its flagship technology product, Vesta. The latter – dubbed the ‘Swiss Army knife’ of engagement tools – is a Software-as-a-Service (SaaS) platform that reportedly helps elevate a brand’s digital presence, as well as delivering predictive insights. Describing itself […]
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Window and door manufacturer Andersen has unveiled a brand new look as part of a major national marketing campaign. The 117-year old American company’s refreshed branding includes a new logo and tagline, with the former claimed to be both a nod to the past, and an embodiment of the company’s future. “The new logo elevates […]
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President Donald Trump has revealed the logo design for his much-hyped Space Force, a new branch of the U.S. military that was created last year. “After consultation with our Great Military Leaders, designers, and others, I am pleased to present the new logo for the United States Space Force, the Sixth Branch of our Magnificent […]
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Brooklyn-based creative production studio And/Or has developed a motion design strategy and assets to align with workspace management startup Knotel’s recent global rebrand. Back in October of 2018, Knotel partnered with design consultancy Elmwood to launch a rebrand for the New York-headquartered start up, which included graphic elements such as shapes, patterns, a geometric custom […]
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The YMCA in Australia has announced it has officially become “the Y” as part of a major brand refresh. Governors from 15 individual YMCAs located across Australia voted to adopt a new brand and new logo when they convened less than two weeks ago at the organisation’s 102nd AGM of the National Council of YMCAs […]
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Global aviation services group Air Partner has launched a new brand identity created by design agency StormBrands. Having originally started out as a flying school in 1961, Air Partner subsequently expanded to include multiple companies with individual identities, naming structures and cultures including group charter, private jet, freight, air evacuation and safety consulting and training. […]
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