Spin Creates New Logo for Ministry of Sound

Design studio Spin has created the new logo and identity for famous London night club and independent record label Ministry of Sound. Mimicking the House of Commons crest, the original Ministry of Sound logo was created by artist Chemical X. However, to mark the Ministry of Sound’s 25th birthday in 2016, Spin was asked to […]
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Dubai’s New Expo 2020 Logo Design Revealed

The official logo for Dubai Expo 2020 has been unveiled by Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the United Arab Emirates, and ruler of Dubai. The logo was the result of an international design contest, with Valerii Ilnitski from Moldova eventually beating off 18,997 other entrants with his design. Composed of three […]
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Cicis Unveils New Logo, Brand Positioning, Interior Design

On the heels of its 30th anniversary, Cicis has unveiled a refreshed brand identity. The popular chain, with nearly 450 restaurants across the U.S., revealed its new branding – including a revised logo design – along with its newly identified core brand positioning of “Feeding Individuality”. The new logo does away with the word “Pizza” […]
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Horse Creates Identity and Packaging for TÅPPED Birch Water

UK design studio Horse has created the brand identity and packaging for TÅPPED, leading the creation of the organic birch water market in the UK. Birch water is a traditional drink and medicinal ingredient in Finland. Filtered from the roots up through the trunks of birch trees, the water, or sap, collects minerals and vitamins […]
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Nendo Designs New Bottle and Logo for KENZO Parfums

Paris-based fashion label KENZO has revealed a new bottle and logo design for its newly launched TOTEM fragrance. The new look has been created in collaboration with prominent Japanese design studio, Nendo. Adopting a ‘tribal’ feel, the logo consists merely of a square, circular, and triangular mark, while the fragrance itself comes in three variants, […]
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National CineMedia Rebrands as ‘America’s Movie Network’

National CineMedia (NCM) has unveiled a new look and feel for what is claimed to be the largest cinema advertising network in the U.S. Designed by NCM’s internal creative agency, the company’s new logo calls to mind the projected beam of light that delivers movies onto the big screen, while the new positioning sees NCM […]
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Pentagram Unveils New Identity for ‘Ten Trinity Square’

Pentagram’s John Rushworth has developed a brand strategy and visual identity for Ten Trinity Square, a redevelopment of the former Port of London Authority building in the City of London consisting of a private members club, 41 luxury residencies and a Four Seasons hotel. It is the first investment of Chinese conglomerate Reignwood, outside of […]
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