Straight Forward Design Creates Identity and Packaging for New Girl Femcare Brand ‘betty’

Straight Forward Design has created the branding and packaging for betty, a new femcare company launched to specifically target eight- to 16-year-old girls. betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), says it wants to “dismantle the taboo surrounding puberty” with dedicated products and a subscription service. While freshening up and reworking […]
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Fashion Brand ZAFUL Reveals New Logo Design

Fashion brand ZAFUL has revealed a refreshed logo design as part of a new advertising and marketing push that also sees the launch of the company’s first ever official TV commercial. Designed in-house, the updated wordmark, which is set in an all-caps serif typeface, has a softer touch on the letter “Z” in an effort “to […]
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Robot Food Brands BULK POWDERS’ New ‘WMN’ Range

Robot Food has created the branding and packaging for a new women-only product range from BULK POWDERS – one of the UK’s most popular sports nutrition brands. “Taking cues and inspiration from lifestyle brands and booming gym culture, Robot Food came up with the dynamic name WMN and created designs using eye-catching rose gold against […]
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‘Hello Day’ Supplements Get Nature-Inspired Branding and Packaging by DewGibbons + Partners

This month sees the launch of Hello Day, a new range of healthcare supplements available as a seasonal box, supported by a lifestyle app, and with the name, brand identity, and packaging all designed by DewGibbons + Partners. The very first so-called “Spring Box” is now available in the UK, with plans to expand to […]
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WIC Gets New Logo and Identity by Sullivan

The National WIC Association has unveiled a refreshed visual identity as part of a new ad campaign, designed and strategised by brand engagement firm Sullivan. WIC is claimed to be the US’ most successful and cost-effective public health nutrition program, providing over 8 million mothers and their young children with food, nutrition education and community support. The relationship began earlier […]
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Dragon Rouge Brands Danone’s New ‘Light & Free’ Yogurt

Design agency Dragon Rouge has created the branding for Danone’s new ‘Light & Free’ product offering. Aimed at young adults, the Greek Style yogurt is claimed to have over 30% fewer calories than most full fat fruit yogurts and is made with no added sugar and zero fat. “Building on the upbeat name Light & Free, […]
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The Team Rebrands ‘Mona Foundation’ Education Charity

For the last 16 years, the Mona Foundation has provided funding to educational initiatives worldwide which emphasise increased opportunity for women, girls and service to the community. In light of their experiences of the past several years, the Foundation saw that a brand refresh was needed to enable it to effectively tell the stories of […]
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